From the OKC Embark web site:
http://embarkok.com/tools/frequently-asked-questions
3rd Friday Free
One simple but effective way Oklahoma City residents can help improve our community's air quality is to leave their car at home as much as possible during ozone season, and especially on ozone alert days. EMBARK is making it easy for Oklahoma City metro residents to do their part to improve air quality. EMBARK offers free bus rides on all regular routes every third Friday through September.
On Free Fare Fridays, you can still commute, run errands and attend events around the city while doing your part to help your friends and neighbors breathe easier, by simply taking the bus.
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