City eyes revenue plans for Citylink
James Coburn
CNHI News Service
EDMOND — Funding challenges caused the Edmond City Council to explore new ways to increase revenue generation for Citylink at a special workshop Monday.
TischlerBise President Carson Bise shared strategy recommendations made by his national consulting firm that is located in Maryland.
About a year ago, the Edmond Transportation Committee recognized a deficit in its budget, said Councilwoman Victoria Caldwell, committee chairwoman.
In fiscal 2013-14, the net city budget for Citylink was $898,679, but ridership continues to grow significantly each year. As federal funds for the program shrink, city officials are searching for ways to still fund free rides for Edmond residents.
Citylink had a ridership of 277,475 during fiscal year 2013-14, said Chip Nolan, transportation coordinator.
“We became aware that we needed to at least make ourselves aware of as many different sources of funding,” Caldwell said.
Bise contrasted the city’s current funding stream that comes from the general fund by saying most cities have a tax base going into a special revenue fund for this type of project.
“Your local funding now is about 65 percent,” Bise said.
Advertising is the most common method of generating sales. TischlerBise estimates Citylink could capture from $50,000 to $200,000 annually through advertising sales, Bise said.
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