You are right though.....I've talked to mall management, and they've actually used certain techniques to keep low-income youth out of the mall. The first first technique was to ax the arcade at the mall. I've asked Bob Landdeck, manger at Penn Square, several times, why they didn't try to attract an arcade liek Tilt back after Alladin's Castle shut down. He told me that the arcade wouldn't attract their target audience....their target audience being middle to higher income professionals and young professionals.
I've noticed when I go to both Penn square and Quail Springs, there is a difference in the clientale. Quail Springs seems to attract more families with kids. Penn Square seems to attract more professionals. This hasn't always been the case, but in the last 5 years, as you mention, Penn Square has shifted to this focus group. I think that's why they're pretty picky on who the lease to. They'd actually rather leave a space vacant for awhile or lease it out on short term leases, while they search for a national retailer or high end retailer, then lease a space out to a lower end retailer. Bob told me he's had several proposals by companies like Dollar Tree, A Dollar, Dollar General, etc., but he's turned them down everytime. He said he really didn't want to allow Payless Shoe Source in the mall (in fact he had turned them down several times), but he had quite a few people requesting them, so he went ahead and gave them a long term lease.
Also, I've asked Bob why they didn't try to build a larger stadium seating theater somewhere on the property. Again, they'd rather provide quality and convience rather than a showy large theater to attract teany-boppers!
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