You NEED these drugs!

[TheTravellers]

If we actually had it, yes. We have neither.

Well, I was being slightly sarcastic, sorry, forgot to put it in the right font. But $$$$$$ for Big Pharma is still what it all boils down to.

[OKCRT]

Oklahoma lawmakers refuse to legalize medical marijuana, because they are afraid it's too dangerous to use, yet I never hear them complain about drugs being advertised on TV that among other dire warnings, warn that they make you feel like killing yourself.

Listen to all the harmful side effects on some of these drug commercials. Then imagine what the side effects of MMJ would contain.

[RadicalModerate]

So . . . Last night, since there was nothing better to watch on television, we tuned to the Game Channel and watched an episode of Family Feud and an episode of Cash Cab. Here is a list of the Big Pharma ads that ran during the course of one hour: XELJANZ . . . ENTRESTO . . . VIBERZI . . . ENBREL . . . ENTYVIO . . . TRESIBA . . . TRULICITY . . . FARXIGA . . . PROLIA. And not one ad for something to alleviate the headache, upset stomach and pain in the ass from watching drug ads and hearing all of the side effects. I wonder if they use a random letter generator to assist in naming these concoctions.

[bucktalk]

So . . . Last night, since there was nothing better to watch on television, we tuned to the Game Channel and watched an episode of Family Feud and an episode of Cash Cab. Here is a list of the Big Pharma ads that ran during the course of one hour: XELJANZ . . . ENTRESTO . . . VIBERZI . . . ENBREL . . . ENTYVIO . . . TRESIBA . . . TRULICITY . . . FARXIGA . . . PROLIA. And not one ad for something to alleviate the headache, upset stomach and pain in the ass from watching drug ads and hearing all of the side effects. I wonder if they use a random letter generator to assist in naming these concoctions.

Exactly! Isn't it ridiculous? I'm sure various broadcasters love all the $$$$ Big Pharma's pay for running their ads. My guess is very soon Big Pharma's will dominate the commercial ad space the way political ads do during elections. As always...its about $$$$$.

[bucktalk]

I also wonder if all the ads are basically targeting Dr.'s or their patients...or both? My guess is the pharma's send out their reps to go directly to the Dr's? If the ads are directed toward patients then I can see why they mention the side effects while visually showing people smiling and full of life. Actually it's as though the ad's content verbally really don't match the same ad visually.

[SoonerDave]

I also wonder if all the ads are basically targeting Dr.'s or their patients...or both? My guess is the pharma's send out their reps to go directly to the Dr's? If the ads are directed toward patients then I can see why they mention the side effects while visually showing people smiling and full of life. Actually it's as though the ad's content verbally really don't match the same ad visually.

It's an old advertising technique they once called "Glittering Generalities." You have something to sell that, on its face, is kinda boring. And, let's face it, a pill is pretty boring, and if all that pill cures is, say, brittle toenails, chances are you're not going to get written up in the JAMA for it and gets lots of free press - so, you build a commercial with people doing all kinds of wonderful things, riding horses, swimming, hugging kids, eating ice cream, and then overlay that with a dialog that says something like "My life is so much fuller now that my toenails aren't moderately to severely brittle, thanks to twice-daily Neproctomalgosis." The ad says nothing of any substance, but implies you'll do all of these delightful things just for taking their little pill. That's how almost ALL these drugs get pushed these days, from the minor "I have sweaty palms!" to leaky prostates. If you want to learn how to sell something, Pharma has it down to a science - and believe me I'm just not normally one to jump on the tinfoil bandwagon. But I just about have with them.

And we won't even go into the 30-40 year marketing campaign and lobbying that's gone into statin therapy. It's one of the most bilious things you'd ever follow, and make you hate Big Pharma even more than you do now.

[RadicalModerate]

Tonight, HUMERA was introduced into the mix of folks enjoying softball in the background of the warnings against it (adjacent to an ad for Verizon and a suggestion that Toyota is, for sure, the Vehicle of Choice. =~)

[RadicalModerate]

^Sooner Dave. A guy once wrote an entire book around the topic of Customer Satisfaction entitled: "Give 'Em The Pickle." The concept helped to reduce stress so much that the blood pressure drug inventors were almost amazed.

[RadicalModerate]

look up Woody Allen Meets Annie Hall in a line for a movie. When Marshall McCulhan enters, stage left, it was funny.

[boscorama]

Well crap. Opioid Induced Constipation would be bad enough without taking that drug, which should not be taken by people who are constipated, among other contraindications. Lord have mercy.