Sports Animal Salaries

[TheTransformed]

This has been bugging me for a while now. Does anyone know how much the guys on the sports animal rack in?

[onthestrip]

Weren't Jim and Al featured on Real Sports on HBO a year or so ago? I remember them asking about salary and they didn't say, just alluded that they made six figures.

[ljbab728]

Weren't Jim and Al featured on Real Sports on HBO a year or so ago? I remember them asking about salary and they didn't say, just alluded that they made six figures.

I'm sure they are well paid but the amount is of little interest to me. They work for a private company and the salaries don't affect me in the least. Private employees are worth whatever someone is willing to pay them.

[Joe Kimball]

They're actually public, if not on NASDAQ: CTDBQ.

[ddavidson8]

Anyone have a link to the Real Sports video?

[Bigrayok]

Whatever their salaries, I wonder how much of their salaries are paid by the ads and shows for sports handicapers exercising their first amendment free speech rights by giving people advice on how to bet on sports which is an illegal activity in Oklahoma.

Bigray in OKC

[Joe Kimball]

I may be wrong (I'm going on what I remember hearing when having a shower early mornings on weekends), but I don't THINK they mention betting per se. They seem to keep it down to ambiguous terms, i.e., "I have the pick".

[ljbab728]

They're actually public, if not on NASDAQ: CTDBQ.

When I said private company, I meant it was not government related. I didn't mean it was not shareholder owned and unless someone is a shareholder of the company which owns the station, their salaries shouldn't be relevant to anything they need to know.

[ljbab728]

Whatever their salaries, I wonder how much of their salaries are paid by the ads and shows for sports handicapers exercising their first amendment free speech rights by giving people advice on how to bet on sports which is an illegal activity in Oklahoma.

Bigray in OKC

I don't see what difference that makes since giving advice on betting is not illegal in Oklahoma.

[FritterGirl]

I'm not sure about these two in particular, but radio personalities are usually paid a base figure, then get additional talent payments for each remote that they do. The talent payments are paid directly from the client or advertising agency, and are not paid by the station.

When I was still in the media-buying business (early 2000s), most talent required about $200-$250 for a 3-hour remote, or something thereabouts. That was for basic level talent. I would imagine someone like Al or Jim, or even Jack or Ron, or others who are more well-known in the market would command close do $350-$400. This is just conjecture, but I don't think I'm too far off base here.

My GUESS is that given these guys' popularity, and the number of remotes per year they do for specific clients (casinos, car dealerships, etc), they negotiate year-long contracts with the clients for a specific set number of appearances per week/month. And since we're talking car dealerships and casinos, those are two client types who have deep pockets and are not afraid to spend their money.

Every time they go in and do a pre-recorded commercial "read" to endorse a product or service, they get paid for that as well - again, by the agency/client, not the station.

If I had to hazard a guess, I'd say that 1/3 to perhaps 1/2 of their income is from base station contract (I don't know if they are salaried, or are considered contractual, self-employed). The rest they get through commercial reads, remotes and other promotional opportunities... all which can easily add up to over six figures, especially given their popularity and the place where they do the bulk of their remotes.

As a general rule, radio stations are notoriously stingy, so most personalities HAVE to do the outside work to really bring in the cash. Of course, anything in media is ratings-based, so contract negotiations are always based upon what kind of share they are bringing in during their dayparts.

[Joe Kimball]

When I said private company, I meant it was not government related. I didn't mean it was not shareholder owned and unless someone is a shareholder of the company which owns the station, their salaries shouldn't be relevant to anything they need to know.

Excuse me; I took you literally.

And maybe that's not relevant information in the true sense of the word, but this forum thrives on that sort of thing.

I appreciate the information, Frittergirl; very educational.

[SoonerBent]

Don't know about salaries but Al sure has a lot of vacation time. Every couple of months he's off for a week in some odd country or other.

[RadioOKC]

I'm not sure about these two in particular, but radio personalities are usually paid a base figure, then get additional talent payments for each remote that they do. The talent payments are paid directly from the client or advertising agency, and are not paid by the station.

When I was still in the media-buying business (early 2000s), most talent required about $200-$250 for a 3-hour remote, or something thereabouts. That was for basic level talent. I would imagine someone like Al or Jim, or even Jack or Ron, or others who are more well-known in the market would command close do $350-$400. This is just conjecture, but I don't think I'm too far off base here.

My GUESS is that given these guys' popularity, and the number of remotes per year they do for specific clients (casinos, car dealerships, etc), they negotiate year-long contracts with the clients for a specific set number of appearances per week/month. And since we're talking car dealerships and casinos, those are two client types who have deep pockets and are not afraid to spend their money.

Every time they go in and do a pre-recorded commercial "read" to endorse a product or service, they get paid for that as well - again, by the agency/client, not the station.

If I had to hazard a guess, I'd say that 1/3 to perhaps 1/2 of their income is from base station contract (I don't know if they are salaried, or are considered contractual, self-employed). The rest they get through commercial reads, remotes and other promotional opportunities... all which can easily add up to over six figures, especially given their popularity and the place where they do the bulk of their remotes.

As a general rule, radio stations are notoriously stingy, so most personalities HAVE to do the outside work to really bring in the cash. Of course, anything in media is ratings-based, so contract negotiations are always based upon what kind of share they are bringing in during their dayparts.

You're spot on. The stations have been custting back more and more on salaries for the base and most companies have done away with a contract as well.

The endorsement money can be really good if you don't mind spending every weekend at a car lot or casino with a microphone in your hand.

Good for the wallet, not necessarily the family/home life.


Chris
http://www.radiookc.com