Originally Posted by
bchris02
I had always wished they would have left Wild 97.9 on 98.1 instead of making 98.1 the sports station and changing Wild 97.9 to Wild 104.9. From my memory, that was the beginning of the station's decline. Wild 97.9 was number one in the metro area ratings at one point. Citadel and then later Cumulus began to clearly not care about the station as much. I'm surprised it didn't flip formats sooner, as the ratings were abysmal through most of the 2010s. I was sad when it did, because that was my favorite station as a teenager, and it was awesome back then.
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