It's difficult to get any worse than it already is, but this could go one of two ways. WinCo could come in and really eat away at Wal-Marts marketshare, in turn making the market more attractive to better grocers. Or, they could come in and hurt Homeland, Crest, and Buy For Less moreso than Wal-Mart, maybe forcing one of them out which would make our market much worse (if that's possible) than it already is. I think the first option is more likely as WinCo's target customer is the same as Wal-Mart, the concerned with the lowest price and nothing else.
Bookmarks