You're right. Dead on. Its all about what each person likes. Entirely subjective.
But the competition thing is a whole different world. Judges take one bite of the meat, and that meat has to stand out. So everything the cooks do is focused on packing flavor into that one bite.
And there's a major governing body of these comps, that's KCBS, Kansas City Barbecue Society. They set the standards for how the meat is judged for appearance, tenderness, and flavor. So the cooks focus to meet those standards. I don't know who died and made KCBS the barbecue God ( or Daniel Vaughn ) that only they know barbecue.
If you've got thirty minutes to watch a YT vid, this one is a great illustration of the diff in comp meat. There's now steak grilling competitions, and this fella who was once on BBQ Pitmasters TV show is now entering steak comps.
Here he prepares four rib eyes in four different ways. Me in my back yard, I'm good with the salt/pepper version. And I think what he's doing to the other three is akin to putting A-1 or Heinz 57 on a steak after its grilled. But if every competitor just used salt/pepper .... there would be no separation to the judges who are taking one bite.
( side note, three of products he's putting on these steaks come from Oklahoma .... Butcher BBQ, Head Country, and Kosmos )
https://youtu.be/_zx-qrdRuac
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