Tulsa’s higher income levels gave it the edge over Oklahoma City for Costco, said Richard Webb, senior vice president for Costco Wholesale Corp. Representatives from the company scouted locations in Oklahoma City and Tulsa, he said.
“The demographics in Tulsa are a lot more appealing to me,” Webb said. “Some of the things that makes us successful are incomes greater than $65,000 and incomes between $65,000 and $100,000. Tulsa outdoes Oklahoma City on both of those figures.”
Tulsa also has more of a big-city feel than Oklahoma City, Webb said.
“It seems more like the Dallas or Austin areas of Texas — more cosmopolitan, less rural,” he said.
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