Actually both had good years last year and Ducati had a 43% sales increase in 2011 and BMW Motorrad (the motorcycle division) sold their most motorcycles ever, Triumph also had a very good year and H-D seemed to have some improvement as well. This does run counter to most of the industry where the Big 4 (Honda, Kawasaki, Suzuki and Yamaha) have seemed to struggle.
MotorcycleUSA - Ducati Claims 43% Sales Increase for 2011
BMW Magazine - BMW Motorrad Reports Best Ever Sales in 2011
MotorcycleUSA - Triumph Motorcycles Claims 2011 Sales Growth
From what I have read on some motorcycle forums is BMW Motorrad USA showed up with a truck and basically repossessed everything BMW from the dealership. They were going to go on with Ducati but I think realized they were already too far gone and closed up. I have heard some various other stories about the reason why BMW pulled the dealership from them, not sure how accurate they are but if true it wouldn't surprise me. Supposedly someone else has already signed up to take over BMW, not sure about Ducati yet but I'm sure it won't be long before both are open.
I had stopped in there a few times and at times it seemed like I was bothering them or something. I think the location on I-40 was horrible, you had to get to the dealership off Reno through some other buildings, just because it's on a major highway doesn't make it a prime location. The other BMW/Ducati (and Triumph) dealers elsewhere that I know of are not on major interstates for the most part, the Waco dealership (Ducati/Triumph/Victory) is the only one that I can think of, locating on an interstate seems to be a Big 4 or Harley thing.
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