MLB in OKC just a dream
By Berry Tramel
The Oklahoman
The notion of major-league baseball in Oklahoma City is quite romantic. Opening Day at Bricktown. A warm June night with the Cardinals in town. A Sunday afternoon in late September with just a hint of autumn in the air.
Close your eyes and dream. That's your only ticket to the bigs in Oklahoma.
The NBA's success at the Ford Center does not mean the same thing could happen on the diamond. All sports are not created equal.
Here's a rudimentary primer on how the three major sports work.
NFL: Franchises make money without selling a ticket. The network TV package is so lucrative, local revenues are just gravy.
NBA: Arena revenues are paramount. Television packages are a nice supplement, but you've got to make money at the gate.
Baseball: All hands on deck. Fill up the stadium and sell your TV rights at a premium price.
Uh-oh, OKC.
Let's say we have a suitable ballpark -- which we don't, in case no one has noticed. You would have to triple the size of the Brick, get it in the 39,000-seat range, to make it major-league viable, but that's not architecturally feasible.
But give us a flyer on the ballpark and still we can't handle baseball. Simply put, we don't have enough TV sets.
Oklahoma City is the nation's 45th-largest television market, with 655,000 TV homes. Kansas City, which is dying on the vine as a baseball city, is the 31st-biggest market, with 903,000 TV homes.
Yet Kansas City is avalanched in baseball revenue. The Royals have taken to the streets, asking alms for the poor, because their television contract is so meager compared to the big boys.
The Yankees' annual rights fees for TV and radio generate close to $100 million a year. The Royals' don't approach $10 million.
Thus Kansas City starts far behind the Yanks and Red Sox and other franchises that can count on big local revenues.
Oklahoma City's TV package would be even worse than KC's. Even if we nightly filled a 39,000-seat stadium, which we wouldn't, baseball in OKC would be doomed to fail.
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