Here is a great article by Steve from February 2006:
Flashback: Lynn Hickey
Hijinks help build Dodge dealership
Steve Lackmeyer • Modified: February 5, 2006 at 12:00 am • Published: February 5, 2006
For a quarter century, Oklahoma City television viewers were treated to the hijinks of a car dealer who was willing to do just about anything, it seemed, to sell a Dodge.
And that included the annual stunt of Lynn Hickey climbing into a van that was then lifted by crane high over Interstate 44 and May Avenue. At other times, viewers got to watch Hickey gleefully exploding a Chevrolet van or Ford pickup.
Hickey started the dealership in 1969, as May Avenue was becoming one of the city's busiest commercial corridors. By 1995, the business, turned over to his sons Doug and Wade, was ranked as the most successful Dodge dealership in the country, with sales hitting $135 million.
That next year, the dealership was sold for a reported $13.85 million to Texas-based Cross-Continent Auto Retailers.
"We were one of the first to be sought after when the public companies started merging dealerships in the mid-90s, Doug Hickey said. "They made us an offer we couldn't refuse.
Doug Hickey said his dad, now 67, spends his time at his ranch in Sayre, breeding prize-winning Appaloosa and quarter horses and "farming peanuts.
"He's working harder now than he ever was before, Doug Hickey joked.
Wade Hickey has continued an association with jet-setting television pitchman Tom Parks, producing commercials for dealerships across the country.
And Doug? He's still selling cars in Broken Arrow and continuing the same sort of stunts that made his father a household name.
The crane gimmick ended with the sale of the Oklahoma City dealership. A Tulsa dealer already had stolen the idea when Doug Hickey moved northeast and opened a Mitsubishi dealership. In 2004, he hired daredevil Evel Knievel to promote a Memorial Day weekend sale.
"We did a promotion where for every 10 cars sold that week, I'd try to jump one, Doug Hickey said. "He trained me to do the jump. We ended up selling 90 cars, and I jumped eight.
The corporate consolidation of dealerships, meanwhile, didn't work out as well as predicted. The Dodge dealership sold four times since 1996, and the current operation, Bob Moore Dodge, recently moved to Northwest Expressway.
For the first time in almost 40 years, no Dodges are for sale at I-44 and May Avenue.
The corporations, Hickey argues, thought they could take the old-fashioned "car guys out of sales and replace them with college-educated professionals.
"The success of Lynn Hickey Dodge was due to the people we had, Hickey said.
But could Lynn Hickey Dodge return to Oklahoma City? Hickey's dealership in Broken Arrow may soon close half the property already has been sold to the neighboring Northside Christian Church. The Hickeys still own the land at Interstate 44 and May Avenue.
"I don't have any plans right now, but it's always a possibility, Hickey said. "The Broken Arrow store came after we sold out in Oklahoma City I didn't want to get out of the car business.
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