I think a lot of it is convenience and service. The service at Walmart is God awful. Also I can get in and out of Homeland so much easier. Time is worth money sometimes. I'd rather pay more and not have to deal with some of the crazies at Walmart.

I don't shop at Walmart much. Going to the Super Center can be super stressful. You have to check out and bag your own groceries there. The parking lot is always packed. Their stores aren't always the cleanest.

I do shop at Crest a lot mainly for the same reasons I shop at Homeland.