Changes at Channel 4

[TaoMaas]

I understand why the local channels would do that. My point was about how NBC feels about directing their viewers to another station that NBC will get no ad revenue from.

The networks do it to the local stations, too. How should Ch. 4 feel about MSNBC? Or how should Ch. 5 feel about the relationship between ABC and ESPN? The reality is that television revenue has dropped WAY off from where it used to be before cable and the internet so there is a need to wring every penny out of investments. A news department is VERY expensive to maintain. There's really only two ways to increase your revenue. You can attract more viewers so that you can raise your ad rates for your newscast or you can increase the number of outlets for your product. Stations try to do both, but creating more outlets for your news product is a much safer bet because you KNOW you'll make something off of the deal, whereas a station might make a huge investment in trying to raise a newscast from #2 to #1 and come away with nothing to show for their efforts.

[drum4no1]

It does seem strange, even to me that works there. But its the nature of the beast and the beast works in a very strange way. Its all meant to skew the ratings numbers in a way they want it to look to advertisers. Networks really dont get a portion of local ad revenue. Its more of a contract deal, we will give you our programming for free but you have to air all of our content and network spots. Alot of spots you see on 43 are "value added " freebies designed to entice bigger money clients..

its is very odd how it works, im in engineering so thankfully I dont have to deal with that day in and out

[bluedogok]

This just in; local TV news anchors reveal that they have no idea what they just read on the teleprompter ten minutes ago. More at ten.

I like it at live remotes when they are reading the script from their phone.....

any reason why mike morgan hasn't been on as much lately? it seems all i see is that emily chick

Seniority begets vacation. LOL

Gotta get those days off in before the spring storm season hits.

I understand why the local channels would do that. My point was about how NBC feels about directing their viewers to another station that NBC will get no ad revenue from.

From my understanding of the business the locals do not send ad revenue to the network, the locals buy programming from the network under their affiliate agreement. They have to show a set number of hours of network originated programming and a set number of national network ad time the national networks sell to advertisers. The remaining time can be sold by the affiliate for local advertising, that is why there are only a set number of minutes of local ad time for every hour during prime time.

The networks make most of their money from the national ad time sold, affiliate payments for programming, cable/satellite rebroadcast contracts and from other sources such as product placement and time slots bought by certain programmers.

[jn1780]

Quiet, you.

Tits > vampire, any day of the week.

Especially melodramatic vampires.

[ljbab728]

The networks make most of their money from the national ad time sold, affiliate payments for programming, cable/satellite rebroadcast contracts and from other sources such as product placement and time slots bought by certain programmers.

That was exactly my point. NBC can gain revenue from the national ads shown on the Today Show but not from local programming on a different station. I'm sure this situation happens all of the time and meets contract requirements. It still just seems a little disjointed to me. It would kind of be like me making an agreement with my boss to have a side business in competition with the business I work for in my spare time.