Originally Posted by
Dob Hooligan
Tires and batteries are a bad way to save money on car building. Especially tires. A new-ish car that has tire based ride quality or tire failure issues will take the rap. Not the tire brand. Also, car and tire makers usually have long and deep relationships. Ford and Firestone families being intermarried may be the closest, but there are long partnerships with all the companies.
Discount Tire sells cheap Chinese because they are a tire discounter first, and can make more profit on each of them than they can make on a name brand tire. Mainline tire brand profit margins are more like grocery margins (less than 10% gross margin), and they can make more profit on the mount, balance, and tire pressure sensor revenue opportunities. Discount Tire does a good job selling across all price ranges. I use them regularly.
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