Basically the valuation with the idea of if you were able to sell these football programs on the open market, what would they be worth.
Tulsa may have a better win % (I don't know) than tOSU, Bama, OU, Texsa, Meat Chicken and so on, but look at the quality of teams they're playing to get to that win %. Tulsa isn't beating a whole lot of P5 teams. Their fan base is basically Tulsa grads. The other teams that I mentioned have marketability and are national brands. Those top 3 or 4 teams can recruit from anywhere in the country. Those teams have tons of donor money and top notch facilities. Tulsa has good facilities for a mid-major but they just don't measure up to the top teams. There's so much more that goes into other than win %. And even then you have to look at the quality of those wins and the teams that they play on average. If Tulsa plays a team from a P5 conference, it's most often OU or OSU and they usually lose that game.
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