There were 2 business locations west of Joe's and then the residential area began. South of him was Humpty Dumpty. '64 is talking about the Southside of Commerce in the 400 block.
When I was growing up the southeast corner of Commerce and Walker had a used car lot (Fred Jones?). Heading east was the carpet store, Cattlemen's mall, a small office, the knob hill theater and on the corner a clothing store. I think it was kind of upscale womens store. I remember it to be Mosher-Adams, but it was a clothing store before that.
I have some photos of the Hill on Photobucket:
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