What are you talking about? All of those links are just generic verbiage about "scaling marketing efforts" to attract more conventions and tourists. I'm talking about what is the return on investment on these marketing dollars spent? One would think they would have done internal estimates saying if we increase our budget X% on marketing, we would expect to attract X more tourists and conventions annually. Just strange wording like that doesn't appear anywhere. It's almost like they just looked at the hotel tax rate of comparable cities and decided this was an easy way to increase their budget.
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