Kumar Galhotra, President of Ford North America and VP of Ford Motor Company, shared with Ford Authority executive editor, Alex Luft, that “the sedan segment itself has been in decline for a very long time, and that decline has been accelerating over the last few years.”
Galhotra continued, “Our industry is very resource-intensive – we have to create a particular product, and the factory to build it, and all the tooling and our suppliers – that can run into billions of dollars. The question then became, in that environment, of a finite amount of capital, where do we want to invest that capital? Do we want to invest it in a declining segment, or do we want to invest it in a growing segment?”
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