Re: OKC/Will Rogers Air Service Discussion
OKC has 1.3 million now, not 1.2.
But I do agree, OKC has MUCH more competition than OMAHA - which severely hurts OKC's pax numbers. but if I recall correct, OKC had 4million pax a year prior to the economic slowdown (not sure what year that was); but just saying - our population alone generally keeps OKC in play.
If we added corporate base and people stop driving to DFW - I think it would be even larger. Also don't forget - we have a train that goes down daily to one of OKC's business market cities (only 4 hours); so that eats a few potential butts in the aircraft seats.
But I think the biggest reason for OKC's rather smaller traffic is 1) DFW, only 200 miles away 2) competition from TUL and ICT, they usually have lower air fares except to the pacific coast (OKC has the advantage there) 3) Corporate base
How Omaha compares to OKC's handicaps:
Omaha doesn't have a top 5 international (US) airport 200 miles from it. The closest is Chicago O'Hare, at least 400 miles away; MCI is close but isn't a top international airport and really doesn't offer much more than OMA does (so there's no reason for business people to drive the short distance (unlike OKC/DFW). ..
Omaha doesn't have regional competition either AND Omaha has a larger catchment area (as in All of NE, W. IA, and parts of NE KS).
Omaha has a slightly larger corporate base - actually, but this base that Omaha has is FINANCIAL; OKC's base is Energy. This means OMA flights are required to go to Chicago (MKE is only 70 miles away from downtown Chicago). Notice how many non-stop flights OMA has to Chicago - definitely their largest market city and given the frequencies of flights, you know those are 'suits' on those planes and not as many families. ...
No doubt, without these flights - OMA would lose those finance jobs. DSM similar, just Insurance for them.
Also notice OKC's flight selection: we have more markets/coastal presence. OMA just has 1 flight to the DC area, but OKC has at least 2 (IAD and BWI). OMA has no LAX flight, whereas OKC has 2 dailies.
So I conclude from this: Omaha has bigger numbers despite OKC being 53% larger due to 1) no large scale competition, 2) Corporate base that requires frequent flights 3) it doesn't have any regional competitors (and no in-state competition).
If we can increase our corporate presence in Finance (doesn't need to be a hq, just need more jobs in the financial sector), encourage existing business/leisure customers to use OKC instead of driving to DFW, and somehow establish a lower price point than competing regional cities - then OKC would be able to enjoy much larger numbers than OMA.
I dont see TUL or ICT going away (but I do see them remaining smaller than OKC), so our opportunites are increasing corporate/business that requires travel AND encouraging existing corporate base and leisure to use WRWA.
Oklahoma City, the RENAISSANCE CITY!
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