I think it may just come down to geography and distribution. There are two in DFW on the north side (Forth Worth I35W and Denton I35E), one opening soon in Amarillo and one that recently opened in Springfield, Missouri. With the one in Springfield it gives hope that distribution from Texas to Missouri would go through Oklahoma, making sense to open a store along I-44 or I-35.
I also don't know who Buc-ee's attracts to their stores as their core customer? They have such a unique model, they really don't compete with Love's (Semi-truck traffic) or the majority of QT (corner C-stores in suburban areas) .
Is Buc-ee's core customer a family or couples on road trips/vacations or is it a large base of local customers who go there daily or weekly for gas and snacks?
I also hope Buc-ee's isn't over saturating the market, making the experience less unique. If there was one in south Norman or west OKC, I doubt I would stop at the ones in north Texas as frequently when traveling down I-35, if there was one in my backyard.
If I was Goldsby/Riverwind area I would be giving away free land for the Bucees. It seems like a great spot that would capture i35 north and south plus vast areas of land. That or north i35 above Edmond to Guthrie.
My money is on the west side of the metro between El Reno & Yukon.
There is significantly more traffic on I-40 on the edges of OKC than I-35.
There's a whole lot of over the road trucks that I see going south on I-44 to west on I-40 24 hours a day.
As I've mentioned, the amount of truck traffic from the Port of Los Angeles (by far the biggest entrance point for zillions of products from Asia) east on I-40 is staggering.
Think about all the huge big-box stores across the U.S. then consider almost all their merchandise comes from Asia. Same with all those massive Amazon warehouses.
I've driven from L.A. to OKC several times and it's just wall-to-wall semi trucks the entire way. I-40 is by far the easiest way for all these goods to get to the rest of the country, at least until the trucks get to OKC and start branching off in different directions. A Buc-ee's somewhere near El Reno would catch all that traffic before it splits.
And while there is a Buc-ee's off I-35 in Denton, there doesn't appear to be any locations along I-40.
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Pete - While there may be wall-to-wall semi trucks on I-40, these semi-trucks are not allowed at Buc-ee's. Also, a Buc-ee's is opening in Amarillo in February 2025.
I would even say that extends past Oklahoma City to Memphis on I-40. I’m not saying a ton of it doesn’t split off in Oklahoma City, obviously the city isn’t considered the most literal crossroads of America for nothing, (confused gaze at Indiana) with I-35 going to Kansas City, Minneapolis, and points in between, and I-44 going to St. Louis and by extension Chicago via I-55, but there is an insane amount of truck traffic going towards Memphis, especially after Little Rock, so much so that when we go to visit family in Mississippi, we get off in Brinkley, AR and take US-49 into Mississippi because that’s significantly faster than trying to get through Memphis. My cousin lives in Tunica, MS, so that’s a natural starting point before going further into the state to visit other family members, but we have to backtrack (sorta) after crossing the Mississippi River at Helena, AR before taking US-61 north and it ends up being almost an hour quicker.
That has more to do with Arkansas than Oklahoma, but just wanted to mention how notorious I-40 is from Little Rock to Memphis. It’s not nearly as bad between Oklahoma City and Little Rock, but it’s not nothing either, not that anyone said it was.
To add to this - when a manager at the new Springfield location learned I was from OKC, he mentioned that we should have one within the next year or two... for whatever that's worth lol.
That was my first time experiencing Buc-ees and... they're pretty ridiculous! The BBQ is pretty dang good, their cinnamon rolls are incredible, their kolaches are spot on, the fudge is out of this world... they even have a pay-by-weight beef jerky counter (delicious jerky, btw)! The only thing I've tried that I didn't like were their scrambled eggs for their breakfast items... the one time I got to try them, the eggs weren't set to my liking - they were too wet like someone added a lot of milk to the eggs before scrambling. They also have a ridiculous amount of touristy-type merchandise. Dang good prices on fuel tho - I suspect they're selling either at cost or just over. All in all, I wouldn't go out of my way to go to Buc-ees... but they're worth a stop if they're along your route - and I do hope we get one somewhere around here soon.
I wouldn't be surprised if they built one between Yukon and Oklahoma City. This is a fast growing area, with good traffic, and adequate room for the development. There is a plot of land right across from the Outlet Mall on the southside of I-40 that would be a perfect location.
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