Oklahoma Factory Shoppes - I40 & Council

[soonerguru]

This is great!

[redrunner]

HOPEFULLY the design has changed...

You posted the wrong pic. That's Denver Intl Airport. Oh wait, nvm.

[Spartan]

So..Brooks Brothers? I thought they were adamantly opposed to OKC. I hate the goddam design of this industrial park, erm I mean retail center, but I can jump for joy with a Brooks Brothers. Now if I can just get a Ralph Lauren.

[soonerguru]

It is FUGLY. Yikes.

[bluedogok]

That is typical outlet design at this time. The new Round Rock Outlets is all concrete tilt-wall construction in the traditional back to the parking lot design.

[flintysooner]

What is the material for the tent like structures?

[bluedogok]

Most of the time it is a tensile fabric structure similar to the Birdair product that makes up the roof of the Denver Airport. I had an amphitheater that we were going to use a similar product on here, it was out of Italy (Ferrari Fabrics).

[onthestrip]

So..Brooks Brothers? I thought they were adamantly opposed to OKC. I hate the goddam design of this industrial park, erm I mean retail center, but I can jump for joy with a Brooks Brothers. Now if I can just get a Ralph Lauren.

This a Brooks Brothers outlet store, not a normal store, which we wont be getting anytime soon.

[EBAH]

Sigh... still no sign of Esprit or Club Monaco. : (

Oh Man, what I wouldn't give for an Esprit...

[SkyWestOKC]

And, once again, more negativity on positive news. This is really getting old. I like it.

[rcjunkie]

And, once again, more negativity on positive news. This is really getting old. I like it.

I honestly believe that some are so miserable with their personal life's, they feel a need to find something negative in everything.

[soonerguru]

I honestly believe that some are so miserable with their personal life's, they feel a need to find something negative in everything.

Said by the person who constantly posts negative comments on threads.

[Spartan]

And, once again, more negativity on positive news. This is really getting old. I like it.

It's not "once again." It is "as needed." You know this is Oklahoma City, right--there are some seriously ample opportunities for urban design critiques. Sorry, but this is a fugly development. It's gonna get some critiquing.

Anti-urbanists on this site complain about the negativity. Okay, fine. Is there anyone on this site who can call themselves knowledgeable in urban design in any way who is in support of every project we oppose? Are there any Joel Cotkins among our population on here? I didn't think so, just a bunch of ignorant people (not you Skywest) who don't like what people knowledgeable have to say. The only person I am aware of that is knowledgeable of urbanism but not completely for it in all of OKC is Dennis Wells, who I've had countless arguments with on Steve's blog.

Opposing my viewpoint doesn't make you guys ignorant, case in point, Dennis Wells. Knowing nothing about urbanism and constantly assaulting and antagonizing urbanists on this board actually makes you guys ignorant.

[rcjunkie]

Said by the person who constantly posts negative comments on threads.

Once again---wrong. The only thing I'm negative about is negative people.

[HOT ROD]

fugly rendering, Fugly indeed.

[betts]

Guys, this is an outlet mall adjacent to the highway. There's always a bit of tacky, or a lot of tacky, in an outlet mall. I see expectations being a bit too high here. If this were a new downtown retail development I think criticism would be warranted, but let's call a spade a spade.

[Spartan]

Do they all have the weird tarp awnings, though? Is it a carnival or a retail center?

[adaniel]

That is typical outlet design at this time. The new Round Rock Outlets is all concrete tilt-wall construction in the traditional back to the parking lot design.

I've seen this big tent-style design when I went to the Las Vegas Premium Outlets. It probably works a little better there because its more of an outdoor concept, but then again its pretty hard to do an outdoor concept in this climate.

Here's the website if anyone's interested Las Vegas Premium Outlets

Not to change the subject but I can't believe they built an outlet mall in Round Rock. I could be misinterpreting this, but that's pretty ballsy on their part considering the outlet mall in San Marcos is more or less the gold standard cash cow in that industry. Maybe the economy isn't so bad after all.

[Steve]

Spartan, I'm not so sure this is the worst thing in the world. I've been checking out the photos of the Horizon mall in El Passo, and while it's not my cup of tea, it's better than the typical big box strips we see along Memorial Road and Northwest Expressway.

[HOT ROD]

I think the yellow colouring and the tarps is what makes this rendering fugly.

I realize it is far suburbia and not downtown, so Im not expecting an urban development by any means. But also, it doesn't look like anything OKC or anything that would last. ...

So, I suppose you could say I have a suburbanist hat on - and even with that, it is still quite fugly. ... But whatever, good to have the new retail, I just wish/hope these are not the final renderings.

[bluedogok]

I've seen this big tent-style design when I went to the Las Vegas Premium Outlets. It probably works a little better there because its more of an outdoor concept, but then again its pretty hard to do an outdoor concept in this climate.

Here's the website if anyone's interested Las Vegas Premium Outlets

Ones like San Marcos are the older style with everything outside and the parking in. Round Rock is a newer style, more of a traditional mall with a pedestrian circulation spine some with covering the traffic spine and some without. The only enclosed ones that I have seen are the "Mills" concepts which are usually a mix of outlet and regular stores and typically in older malls that fell out of favor and were reformatted somewhat.

Not to change the subject but I can't believe they built an outlet mall in Round Rock. I could be misinterpreting this, but that's pretty ballsy on their part considering the outlet mall in San Marcos is more or less the gold standard cash cow in that industry. Maybe the economy isn't so bad after all.

It was built about 4 years ago and is next to Ikea creating its own center. It is much smaller than either of the San Marcos outlet malls. It is actually located in far north Round Rock pretty much near the Georgetown line. It was built with incentives from the City of Round Rock and Williamson County.

I think the yellow colouring and the tarps is what makes this rendering fugly.

They aren't "tarps", they are highly engineered tensile structures....I know, I had to handle the invoicing for the engineer out of New Jersey/Florida on a project. We were dealing with tension loads of up to 30,000 psi on the cable connections. The ones in Denver still look pretty good 15 or so years later. We will see them again tomorrow.

I will say that is pretty poor rendering.

[Spartan]

The Shoppes at El Paso actually look great. No silly carnival tarp.

[Steve]

Nick, after these recent hail storms, I wouldn't be surprised if the Denver Airport canopies disappeared from the final designs. I'll ask about it this week. And yeah, El Passo isn't that horrible. And if you look at the other drawings for OKC, it's the same theme in many ways. And from what I can tell, these malls attract hotels and other ancillary development. For a city dependent on sales tax revenue, this is expected to go a long way in repairing the damage done by the collapse of Crossroads and the emergence of Moore and Midwest City retail.

[Spartan]

That is very true. We are desperate for retail, or any sales tax revenues. I wouldn't even campaign against approving a strip mall at this point.

[lasomeday]

I could care less what it looks like. I am just happy to have Brooks Brother down the street from my trailor! I hope Maria comes to our outlet mall too! She looks like a keeper!