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Originally Posted by
bchris02
I was thinking about this. I wonder how much longer K-Mart has to survive? They are already gone from the OKC metro unless you count the Shawnee store. They mostly still survive in small towns where usually they don't have competition, but even there they aren't bringing in much business. I don't know how they've managed to keep holding on this long.
I think K-Mart and Sears are both poster children of becoming complacent and not evolving with the market. Sooner or later, you won't be able to hide behind your name and history and the market will go elsewhere. Instead of gobbling up big box chains in the mid '00s (like Borders, which has also failed), K-Mart should have focused on its own stores and competing with Wal-Mart and the dollar stores.
Both Sears and K-Mart need complete rebrands. K-Mart needs to ditch the name altogether and call itself something else. Years of neglect have given the "K-Mart" brand a negative stigma. Sears is well established enough that I don't think they need a complete rebrand, but something like a new logo, marketing campaign, and updated, remodeled stores could help right the ship there. Unfortunately, the company is bleeding money and I don't think they could afford such a campaign.
JC Penney is in trouble because of the opposite problem. It shook things up a little too much and alienated its core customer. In business, there is a delicate balance between evolving with the times and keep your core customers coming back.
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