
Originally Posted by
Pete
Statement from Jennifer Hutchings, Alotta Action Advertising
It came as news to me that the northern wall of the property I have leased at 4616 N. Western had been painted red. I was aware that the front of the building was being painted red and the roof black, and had discussed this work with my landlord. The painting of the northern wall caught me by surprise, as did the phone call I received about it from the media.
My business, Alotta Action Advertising, has been located in the historic Paseo Arts District for the past six years. When it was time for me to expand, I chose an area with a similar, artsy vibe. I’ve supported the arts for years and will continue to do so. My appreciation for the arts and my respect for artists run deep.
As I mentioned, my business is advertising. It turns out, though, that I may not always be the best PR person, and I certainly was not in this instance. I tend to voice my opinions honestly and say what I think in the moment. I am truly sorry I referred to Mr. Palmer’s mural as ugly. It wasn’t my taste, and I realize now that that was not the point.
Plans are underway to paint a new image on the building, and we will begin that process by applying for appropriate permits and submitting our design for approval. When it is time to paint, our intention is to reach out to high school art clubs in the neighborhood and give some young artists an opportunity to work on a piece of public art.
Sincerely,
Jen Hutchings
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