Marriott to acquire Starwood Hotels

[pure]

Marriott to buy Starwood for $12.2B in cash/stock



I had a feeling they would, since they've been acquiring so many other brands in other parts of the world lately, like Delta Hotels in Canada and Protea Hotels in Africa.

[zookeeper]

I don't like this type of mega-consolidation.
Competition is what breeds quality and customer service.

Take the Marriott brands:

Marriott Hotels & Resorts
JW Marriott Hotels & Resorts
The Ritz-Carlton
Renaissance Hotels & Resorts
EDITION Hotels
Autograph Collection
Courtyard by Marriott
Residence Inn
Fairfield Inn
AC Hotels by Marriott
Marriott Conference Centers
TownePlace Suites
SpringHill Suites

Now, you add:

Sheraton
Four Points by Sheraton
St. Regis
The Luxury Collection
W
Design Hotels
Westin
Le Méridien
Aloft
Element
Tribute

One company.

[bchris02]

I wonder if this means the Sheraton in downtown OKC will be rebranded a Marriott. I am sure there will be some brand consolidation following this merger, especially brands that are virtually identical like Sheraton and Marriott.

I also wonder what this will mean for the proposed AC Hotel, now that Marriott will also own the Aloft which is targetted towards the same market.

[hfry]

Someone more familiar with the hotel business might be able to correct me but I don't it changes much. Most of these are flags for multiple different owners.

[zookeeper]

Marriott says they are excited about the acquisition of these "outstanding brands." I don't think you'll see much change as far as branding is concerned. In the video at the link, the Marriott CEO says there will be no changes to the brands. But then he catches himself and says something about maybe some minor changes.

"Marriott International will buy Starwood Hotels & Resorts Worldwide for $12.2 billion to create the world's largest hotel chain with top brands including Sheraton, Ritz Carlton and the Autograph Collection.

The combined company will own or franchise more than 5,500 hotels with 1.1 million rooms worldwide and give Marriott greater presence in markets such as Europe, Latin America and Asia including India and China.

Marriott currently has three-quarters of its rooms in the United States. Starwood, which also owns St. Regis and Aloft hotel brands, gets nearly two-thirds of its revenue from outside the country."

[Plutonic Panda]

I don't like this type of mega-consolidation.
Competition is what breeds quality and customer service.

Take the Marriott brands:

Marriott Hotels & Resorts
JW Marriott Hotels & Resorts
The Ritz-Carlton
Renaissance Hotels & Resorts
EDITION Hotels
Autograph Collection
Courtyard by Marriott
Residence Inn
Fairfield Inn
AC Hotels by Marriott
Marriott Conference Centers
TownePlace Suites
SpringHill Suites

Now, you add:

Sheraton
Four Points by Sheraton
St. Regis
The Luxury Collection
W
Design Hotels
Westin
Le Méridien
Aloft
Element
Tribute

One company.

I agree with you man.

It is really crazy how we are looking at mega corps taking over. Shop local as much you can. I'm really starting to get big on that.