This from someone if Louisville, talking about playing downtown in a baseball stadium
With a new market, it's all about making it an event. The New soccer stadium that U of L built is not in the best location to draw in casual fans. By bringing it downtown, they were able to make it a much better gameday experience, which has led to the second highest average attendance. Sure, they could have drawn hardcore soccer fans to the U of L site, but downtown they are growing fans. Smart move by the front office. And to say they aren't soccer centric, they gave up MAKING money to lease the stadium and give up concession money. Heck, all they are making money on is merch. If consider that a bold move for the future of professional soccer in Louisville.