I honestly don't see how this will be any different than the town center planned for Edmond, the new retail "mall" planned for Norman along I-35, etc. And just because this area will have Brownstones, townhomes, etc., doesn't mean it will be urban. I live in a townhome off May Ave. and Hefner and I live nowhere close to an urban environment.

This area will be surrounded by a Home Depot on one side, and a mega mall on the other side.

Unless they're putting 20+ story office buildings up, I don't really consider it urban.

Urban means density, and I don't see any density in those plans. Looks pretty spread out across a corn field to me.