Why does South OKC get

[adaniel]

https://www.uber.com/100/images/maps/184.png

Glad you posted this here. I was thinking of doing this myself but wasn't sure.

Since we can infer that uber is a service that caters to the young and/or affluent, it would't be a stretch to assume that this map essentially "track" where said people live and play.

Consumer behavior matters just as much if not more that total incomes. And while yes, the 73130 is one of the most affluent areas in the state, I would look at this map and not know that. Why? Could be a number of reasons. Maybe the southside is more family oriented so less $ to spend on fluff like expensive rides home. Maybe just a more fiscally conservative mindset in the area.

Nothing wrong with these things, and this map is just one nugget of info. But it does explain what I have said, and probably in a much clearer way. If I am opening up some fru-fru restartaunt or shop that caters to people with disposable income, the type of people btw who would use uber, what in this map would convince me to open up in Moore or 240 compared to Classen Curve or Penn Square?

[Zuplar]

All the map tells me is people in the suburbs don't use Uber as much, probably because they depend more on a car and have one, so less likely to need a ride.

[AP]

All the map tells me is people in the suburbs don't use Uber as much, probably because they depend more on a car and have one, so less likely to need a ride.

Everyone I know that lives downtown has a car as well. They all use Uber pretty frequently though. I don't think owning a car has much to do with your likelihood of using Uber. At least in OKC.

[Urbanized]

I have a car, a motorcycle and a scooter, and I use the crap out of Uber. At least a couple of times a week (mostly Thunder games and going out).

[Jeepnokc]

I would use Uber more but the length of time it takes to get a car out to my house SW generally distracts me from it. Also, roundtrip...it is $80-$100. I think most people living in these areas have already figured out a designated driver routine. (in my case...wife isn't big drinker) When I travel though, I use Uber quite a bit though. Just no reason to use at home.

The other consideration is most people in these higher income zip codes are generally more mature age wise, married and have kids so the going out and drinking thing isn't as common. We still go to dinner but we aren't getting liquored up in front of the kids where we can't drive or going home and being three sheets in front of the kids.

[Urbanized]

Haha I'm 46, but never claimed to be mature. Not having kids helps. I AM mature enough not to want to drink and drive though.

[Jeepnokc]

Haha I'm 46, but never claimed to be mature. Not having kids helps. I AM mature enough not to want to drink and drive though.

That's good. DUI attys are expensive I used to go out 2-3 times a week after work for drinks before I had kids. Now, I may have a drink in the evening but very rare to go out for just drinks. Also, it was much easier when I was two blocks from Blue Note and could crawl home versus being 3-5 miles from nearest bar now. Not sure Uber would come out to Halftime in Wheatland to take me to 104th and MacArthur...or at least the driver wouldn't be happy about it

[Garin]

Sounds like maybe we just need more neighborhood bars within walking distance......

[Urbanized]

That's good. DUI attys are expensive I used to go out 2-3 times a week after work for drinks before I had kids. Now, I may have a drink in the evening but very rare to go out for just drinks. Also, it was much easier when I was two blocks from Blue Note and could crawl home versus being 3-5 miles from nearest bar now. Not sure Uber would come out to Halftime in Wheatland to take me to 104th and MacArthur...or at least the driver wouldn't be happy about it

Oh, he'd be happy about it alright...if you paid for the trip out there...

[catch22]

^ no we need more people wanting to go to neighborhood bars. Businesses follow their demographic.

[adaniel]

The other consideration is most people in these higher income zip codes are generally more mature age wise, married and have kids so the going out and drinking thing isn't as common. We still go to dinner but we aren't getting liquored up in front of the kids where we can't drive or going home and being three sheets in front of the kids.

My point exactly. Kids and age=more money buying braces and saving in a 401K and less money blowing it on expensive platters at Ludivine. In all likelihood your neighbors have the same life situation. With regards to the original OP it doesn't matter that one area has a lot of money if the dominant deomographic in that area has their cash tied up somewhere else.

I woud almost counter this by saying it looks like Uber gets a lot of use in Heritage Hills/Mesta Park and, to a lesser extent Nichols Hills. But those areas do have a good mix of DINK type households, at least compared to more suburban locales.

[Garin]

My point exactly. Kids and age=more money buying braces and saving in a 401K and less money blowing it on expensive platters at Ludivine. With regards to the original OP it doesn't matter that one area has a lot of money if the dominant deomographic in that area has their cash tied up somewhere else.

I woud almost counter this by saying it looks like Uber gets a lot of use in Heritage Hills/Mesta Park and, to a lesser extent Nichols Hills. But those areas do have a good mix of DINK type households, at least compared to more suburban locales.

Holy shiz what the hell are you talking about, we all freaking drive to Norman or North-side to eat at all the same places you're eating at Andy. And guess what I drag my three kids along with me. Your assuming way to much about south siders.

[adaniel]

Holy shiz what the hell are you talking about, we all freaking drive to Norman or North-side to eat at all the same places you're eating at Andy. And guess what I drag my three kids along with me. Your assuming way to much about south siders.

Am I? No need to get offended. Someone asked why the SW side doesn't get nicer restaraunts and stores to the same level that other parts of town do. And I am just showing that sometimes people have different spending priorities, nothing more. Retailers and businesses do take note of these things though. In that business, correlation does equal causation, whether one thinks that smart or not is certainly entitled to their opinion.

[Jeepnokc]

My point exactly. Kids and age=more money buying braces and saving in a 401K and less money blowing it on expensive platters at Ludivine. In all likelihood your neighbors have the same life situation. With regards to the original OP it doesn't matter that one area has a lot of money if the dominant deomographic in that area has their cash tied up somewhere else.

I woud almost counter this by saying it looks like Uber gets a lot of use in Heritage Hills/Mesta Park and, to a lesser extent Nichols Hills. But those areas do have a good mix of DINK type households, at least compared to more suburban locales.

My kids have braces and I had no problem dropping $135/plate for the steak tasting at the "Cut" steakhouse at the Palazzo in Vegas this last weekend. When there are options, we don't mind spending money. Btw...the real Japanese kobe wasn't as good as the corn fed Nebraska steak. The American Wagyu was decent. The money is there....just not the places to spend it so we stay home and cook steaks on our own grills.

[Garin]

Am I? No need to get offended. Someone asked why the SW side doesn't get nicer restaraunts and stores to the same level that other parts of town do. And I am just showing that sometimes people have different spending priorities, nothing more. Retailers and businesses do take note of these things though. In that business, correlation does equal causation, whether one thinks that smart or not is certainly entitled to their opinion.

Well then Tulsa must be far superior to OKC then, with your way of thinking.

[adaniel]

Well then Tulsa must be far superior to OKC then, with your way of thinking.

LOL not in the slightest. I rep the 405 all day.

At the risk of being a bchris02 apologist, its been a well known fact that it is far easier to measure and parse out incomes and demographics in Tulsa than OKC, which has led retailers to expand in Tulsa with much more confidence. OKC has pulled even but its largely been because of improving economic conditions here and some greasing of the wheel (read:incentives). Its just the way that business works.