Braum's

[jn1780]

Easy you may not be that aware of Braum's and what they offer. They sell Ice Cream ( is made from MILK). I was just giving you an example.

Braum's as an organization, has issues. They are losing market-share to the others now.... Steak & Shake / Freddy's / Sonic / and now DQ. I don't have to get that upset anymore, I have options now.

Well, I'm glad your just now noticing Sonic and Freddy's since they have been here awhile now. Maybe you will be a happier person. I personally hope DQ isn't forced out of the OKC market again as I like their blizzards.

[Easy180]

. I personally hope DQ isn't forced out of the OKC market again as I like their blizzards.

Wasn't that due to mismanagement? lol

[OKVision4U]

Wasn't that due to mismanagement? lol

Yes it was. And Braum's in not imune to the situation either. Braum's corporate direction ( or lack there of ) is stagnant. Their brand is still stuck in the 80's.

[SoonerDave]

Easy you may not be that aware of Braum's and what they offer. They sell Ice Cream ( is made from MILK). I was just giving you an example.

Braum's as an organization, has issues. They are losing market-share to the others now.... Steak & Shake / Freddy's / Sonic / and now DQ. I don't have to get that upset anymore, I have options now.

How much market share, OK? Would really like to see the numbers behind that. Drops in same-store sales, gross revenues, etc. Would really help paint the picture of where their problems are.

[tomokc]

Yes it was. And Braum's in not imune to the situation either. Braum's corporate direction ( or lack there of ) is stagnant. Their brand is still stuck in the 80's.

No, it WASN'T closed due to mismanagement. Dairy Queen was sold by founder Charlie Dunn to Daniel K. Borgen of Houston, TX for essentially no cash down. Borgen took control and immediately began stripping cash from the business. Some vendors weren't paid at all, while others (landlords & suppliers) weren't paid until they threatened to close the doors/cease deliveries of food products. Charlie Dunn sued Borgen to regain control, and on the day of the court hearing Borgen filed for bankruptcy, protecting him from creditors and Dunn while he continued siphoning cash. At the very end deliveries stopped, landlords organized to regain control of their buildings, payroll was missed, Borgen skipped town, and an elderly Dunn was left with essentially nothing to rebuild, or the money with which to do it. Borgen successfully exempted funds from creditors by putting them in educational trusts for his children.

Daniel K. Borgen is responsible for Dairy Queen being absent from this market for so long.

[SoonerDave]

No, it WASN'T closed due to mismanagement. Dairy Queen was sold by founder Charlie Dunn to Daniel K. Borgen of Houston, TX for essentially no cash down. Borgen took control and immediately began stripping cash from the business. Some vendors weren't paid at all, while others (landlords & suppliers) weren't paid until they threatened to close the doors/cease deliveries of food products. Charlie Dunn sued Borgen to regain control, and on the day of the court hearing Borgen filed for bankruptcy, protecting him from creditors and Dunn while he continued siphoning cash. At the very end deliveries stopped, landlords organized to regain control of their buildings, payroll was missed, Borgen skipped town, and an elderly Dunn was left with essentially nothing to rebuild, or the money with which to do it. Borgen successfully exempted funds from creditors by putting them in educational trusts for his children.

Daniel K. Borgen is responsible for Dairy Queen being absent from this market for so long.

Tremendous information. Amazing how facts enhance a thread. Thanks for this! Never fully knew the story behind the loss of all those great Dunn's DQ locations from years ago.

[tomokc]

Tremendous information. Amazing how facts enhance a thread. Thanks for this! Never fully knew the story behind the loss of all those great Dunn's DQ locations from years ago.

I knew Charlie Dunn and did business with him. Nearing the end of his life he put the company up for sale, priced it too high and nobody made an offer. A young Daniel K. Borgen came along with lots of charm and no money, offering to pay full price if Dunn would finance the purchase. Dunn accepted and signed over control of his company. I headed one of the creditor committees, attended all of the court hearings, and even met with employees who were locked out and not paid on the last day.

[OKVision4U]

No, it WASN'T closed due to mismanagement. Dairy Queen was sold by founder Charlie Dunn to Daniel K. Borgen of Houston, TX for essentially no cash down. Borgen took control and immediately began stripping cash from the business. Some vendors weren't paid at all, while others (landlords & suppliers) weren't paid until they threatened to close the doors/cease deliveries of food products. Charlie Dunn sued Borgen to regain control, and on the day of the court hearing Borgen filed for bankruptcy, protecting him from creditors and Dunn while he continued siphoning cash. At the very end deliveries stopped, landlords organized to regain control of their buildings, payroll was missed, Borgen skipped town, and an elderly Dunn was left with essentially nothing to rebuild, or the money with which to do it. Borgen successfully exempted funds from creditors by putting them in educational trusts for his children.

Daniel K. Borgen is responsible for Dairy Queen being absent from this market for so long.

Yes, this is the "mis-management" I was referring to. When the C-level Management Team / Owners begin this process, it is tough to right-the-ship.

[OKVision4U]

Tremendous information. Amazing how facts enhance a thread. Thanks for this! Never fully knew the story behind the loss of all those great Dunn's DQ locations from years ago.

Hey SD, it looks like you are a fan of DQ yourself. You will be happy to know, that DQ will continue to pour into this market and "eat away" that market-share called "Customer Base". ... one Blizzard at a time.

[SoonerDave]

Hey SD, it looks like you are a fan of DQ yourself. You will be happy to know, that DQ will continue to pour into this market and "eat away" that market-share called "Customer Base". ... one Blizzard at a time.

Maybe, maybe not, since DQ doesn't sell milk, conventional dairy, or other groceries the way Braum's does.

And I'm still really interested in those hard numbers on Braum's loss of market share. Really interested to see those - please post ASAP.

[Easy180]

Hey SD, it looks like you are a fan of DQ yourself. You will be happy to know, that DQ will continue to pour into this market and "eat away" that market-share called "Customer Base". ... one Blizzard at a time.

How has Dairy Queen changed since the 80's? Since you are dogging on Braum's I am interested in all of the changes DQ has made over the years I know they used to serve burgers and ice cream back in the day. Do they still serve the same food? Ever run out of Heath bars for their blizzards? lol

[OKVision4U]

DQ has brought a "fresh" Brand into Moore, OK and it is dominating that area.

Braum's is a local corporation w/ local employees ( from the farm / the plant / the stores / corporate office) and there is not a single reason it should be where it is today. A company that is close to ( Going out of Business ) with a product offering that is so good.

Braum's should be relevant, and they're not. I hope they change, and dominate this region. If they don't, then they only have themselves to blame.

[SoonerDave]

DQ has brought a "fresh" Brand into Moore, OK and it is dominating that area.

Braum's is a local corporation w/ local employees ( from the farm / the plant / the stores / corporate office) and there is not a single reason it should be where it is today. A company that is close to ( Going out of Business ) with a product offering that is so good.

Braum's should be relevant, and they're not. I hope they change, and dominate this region. If they don't, then they only have themselves to blame.

Still looking for that hard loss-of-market-share data, Vis. Really would like to see that so the rest of us can see just how near death's door Braum's is.

[Easy180]

DQ has brought a "fresh" Brand into Moore, OK and it is dominating that area.

Braum's is a local corporation w/ local employees ( from the farm / the plant / the stores / corporate office) and there is not a single reason it should be where it is today. A company that is close to ( Going out of Business ) with a product offering that is so good.

Braum's should be relevant, and they're not. I hope they change, and dominate this region. If they don't, then they only have themselves to blame.

That's it? That's pretty powerful stuff there. Braum's has beefed up their grocery to go along with their ice cream and dairy. DQ adds "fresh" to their marketing scheme and voila clear winner lol

[LakeEffect]

Still looking for that hard loss-of-market-share data, Vis. Really would like to see that so the rest of us can see just how near death's door Braum's is.

Me too.

The statement "Braum's should be relevant, and they're not" may ring true, but your remaining statements do not.

[kevinpate]

The B that one poster sees as irrelevant and losing market share is a company I see opening new outlets to replace older tired ones, and with no obvious customer shortages. their biggest issue is many locations are slow service, and yet folks come, and come, and come, for the milk, for the ice cream, for the market items and yes, even the burgers.

Though they may be slow, a Braum's burger is often one of the best burgers in town. No, it won't be as fast as a McD, but for the life of me, I can't figure out why that would be a bad thing. It will be as fast as a Chili's, and it will in my opinion be superior in taste. Not a knock on Chili's, but a nod to B's.

The only truly fast B's I've ever experienced have been in Perry, OK and from time to time the B's on W Robinson in Robinson Crossing. And yet, if I want a burger, I'll often choose the slower B's at Porter/Robinson, one of their older stores.

Me and B's ... we ain't fast, we ain't real purty, and we are kinda set in our ways, but somehow we still works, and for more than enough people to make it worthwhile.

[SoonerDave]

The B that one poster sees as irrelevant and losing market share is a company I see opening new outlets to replace older tired ones, and with no obvious customer shortages. their biggest issue is many locations are slow service, and yet folks come, and come, and come, for the milk, for the ice cream, for the market items and yes, even the burgers.

Though they may be slow, a Braum's burger is often one of the best burgers in town. No, it won't be as fast as a McD, but for the life of me, I can't figure out why that would be a bad thing. It will be as fast as a Chili's, and it will in my opinion be superior in taste. Not a knock on Chili's, but a nod to B's.

The only truly fast B's I've ever experienced have been in Perry, OK and from time to time the B's on W Robinson in Robinson Crossing. And yet, if I want a burger, I'll often choose the slower B's at Porter/Robinson, one of their older stores.

Me and B's ... we ain't fast, we ain't real purty, and we are kinda set in our ways, but somehow we still works, and for more than enough people to make it worthwhile.

ALthough they've been a bit "persona non grata" on my diet as of late, Braums throws together one of the best cotton' pickin' bacon cheeseburgers anywhere. Omigosh.

Just.
The.
Thought.

[kevinpate]

Any diet that would discourage meat, dairy, grain and (for some, not me) vegetables, well, that's a diet that needs to be reexamined.
of course, since one of my fav oh, hang it, let's eat meat meals is an off menu triple with extra bacon, warshed down with an oversize strawberry shake, I'm not one to use diet and Braum's in the same sentence.

[OKVision4U]

That's it? That's pretty powerful stuff there. Braum's has beefed up their grocery to go along with their ice cream and dairy. DQ adds "fresh" to their marketing scheme and voila clear winner lol

Yes, it IS that easy to capture more "customers" in Oklahoma now. The bar is not that high. Braum's is still stuck in the 80's and the service is, well......s l o w .

[OKVision4U]

Still looking for that hard loss-of-market-share data, Vis. Really would like to see that so the rest of us can see just how near death's door Braum's is.

SD, here ya go.... This is the hard loss-of-market-share data you do not want to see.

Dairy Queen grand opening in Moore

SD, in business you can gather "market feedback" in many different way, but this one is a great "Eye Test". Just look at the lines of Thirsty Customers waiting for that "Blizzard" in the middle of Winter Time!

[Easy180]

SD, here ya go.... This is the hard loss-of-market-share data you do not want to see.

Dairy Queen grand opening in Moore

SD, in business you can gather "market feedback" in many different way, but this one is a great "Eye Test". Just look at the lines of Thirsty Customers waiting for that "Blizzard" in the middle of Winter Time!

I also remember the lines for Krispy Kreme on I-240

The DQ madness will die down and both companies will be successful in Moore

[Roger S]

SD, here ya go.... This is the hard loss-of-market-share data you do not want to see.

Dairy Queen grand opening in Moore

SD, in business you can gather "market feedback" in many different way, but this one is a great "Eye Test". Just look at the lines of Thirsty Customers waiting for that "Blizzard" in the middle of Winter Time!

Hate to break it to you but those lines have diminished now that the newness has worn off.

Last time I was at that DQ it had about the same number of cars in the drive-thru and in the parking lot that Braum's had right across the interstate when I drove back home.

I know you believe those Braum's customers were being held against their will by some 80's style gestapo marketing plan but by your "eye test" that Braum's is still handling the same volume as before DQ setup shop.

[trousers]

I've asked a similar question before in another thread...is it possible to stalk a food chain?
Why do I get the image of someone hiding in the bushes next to a Braums drive-through?

[Easy180]

Most of the folks waiting in the 30 car lines when DQ first opened were only there to check in on FaceBook. Once they actually ate the food I'm sure they weren't willing to wait in lines with more than 3 cars going forward.

[OKVision4U]

That's it? That's pretty powerful stuff there. Braum's has beefed up their grocery to go along with their ice cream and dairy. DQ adds "fresh" to their marketing scheme and voila clear winner lol

That's right, I forgot. ...as a customer, you never want them to "forget".

I will say it again, they are great products that the customers forget about.

Braum's is not relevant today, and if they don't change soon, it will be too late for any "comeback".