Urban Johnnie

[Chadanth]

I'm sure they are trying to play off the Johnnie's brand, which has a ton of recognition and value.

If do right -- and I like what I've seen so far -- I think this will be a big smash.

Looking forward to the opening. This, along with Aloft and the expansion at WSKY, is going to completely change Deep Deuce.

Aren't Maywood II and Mosaic supposed to have retail/food/drink establishments as well? Those will be a good bit aways though.

[AP]

I'm just excited to have another dining option in Deep Deuce.

[Pete]

Aren't Maywood II and Mosaic supposed to have retail/food/drink establishments as well? Those will be a good bit aways though.

Mosaic: just a coffee shop, but still, that would be cool.

Maywood II: Yes, retail/restaurant space along Walnut.


And don't forget OKSEA.

[Chadanth]

Mosaic: just a coffee shop, but still, that would be cool.

Maywood II: Yes, retail/restaurant space along Walnut.


And don't forget OKSEA.

That'll be great, Aloft will have a coffee shop as well. And a restaurant. I know it's the wrong thread, but any word on an operator?

[Pete]

That'll be great, Aloft will have a coffee shop as well. And a restaurant. I know it's the wrong thread, but any word on an operator?

Yes, I know who they've approached about the coffee shop but can't say yet. Let's just say people will likely be very pleased.

And I should have more details on everything at Aloft very soon.

[Chadanth]

Yes, I know who they've approached about the coffee shop but can't say yet. Let's just say people will likely be very pleased.

And I should have more details on everything at Aloft very soon.

Thanks, back to the topic.

[OKCretro]

any update on when this is opening? thought maybe for the superbowl

[Pete]

They just posted a photo today on FB and it looks like they still have a lot of work to do:

[pickles]

Huh.

[catch22]

I actually really love that theme/branding.

I think it fits the district extremely well, a younger but professional demographic (hence the suit and tie), and one that is modern and still goes out at night (the bright blue accent). I think this will be good.

[LakeEffect]

I actually really love that theme/branding.

I think it fits the district extremely well, a younger but professional demographic (hence the suit and tie), and one that is modern and still goes out at night (the bright blue accent). I think this will be good.

I'm more along the lines of "meh." I'm not impressed... need to see the final product.

[DammitDan]

They're uh... they're really going full-steam with the fedora motif.

[John Knight]

I contacted them today and they said that they'll hopefully be ready to open by late February. I guess construction has pushed everything back several times.

[Urbanized]

I don't want to pile on, but blue is just an awful color for food marketing. It's been definitively proven to be the most unappetizing color in the spectrum. How many other blue logos or restaurant interiors can you think of? There is a reason Mcdonald's and other well-oiled corporate food businesses utilize reds and yellows; they make you hungry.

Fortunately the blue marketing scheme will be drowned out by all of the delicious Johnnie's burgers.

[s00nr1]

I don't want to pile on, but blue is just an awful color for food marketing. It's been definitively proven to be the most unappetizing color in the spectrum. How many other blue logos or restaurant interiors can you think of? There is a reason Mcdonald's and other well-oiled corporate food businesses utilize reds and yellows; they make you hungry.

Fortunately the blue marketing scheme will be drowned out by all of the delicious Johnnie's burgers.

How about "Blu" in Norman?

[catch22]

It has less to do with making you hungry, and more to do with perceiving food temperature.

I saw a study where they put food that was supposed to be cold side by side on a red tray and a blue tray. The blue tray was empty before almost anyone at the food off the red tray. The brain perceived the food which was supposed to be cold, was colder and therefore fresher on the blue tray, and that the food (of the same temperature) on the red tray, was warmer and not as fresh.

They then did the opposite and put hot food on both red and blue trays, and the red tray was empty before almost anyone touched the blue. With the same result, the mind perceived that the food was warmer and fresher from the red tray.

None of the participants knew what they were there for, they were instructed to wait in the waiting room (where the food was) and to feel free to eat and socialize while the experiment "was being set up in another room".

I'll see if I can find a video to that experiment, fascinating actually.

[soonerguru]

I don't want to pile on, but blue is just an awful color for food marketing. It's been definitively proven to be the most unappetizing color in the spectrum. How many other blue logos or restaurant interiors can you think of? There is a reason Mcdonald's and other well-oiled corporate food businesses utilize reds and yellows; they make you hungry.

Fortunately the blue marketing scheme will be drowned out by all of the delicious Johnnie's burgers.

What does a theta burger look like in blue lighting?

[Urbanized]

https://www.google.com/#q=blue+unapp...color&start=20

Weight loss experts sometimes suggest painting your kitchen or dining room blue, or putting a blue light in the refrigerator to lose weight. It is a known appetite suppressant. Not sure about the study with plates - and it would be interesting to check out - but there must have been something else at work in that circumstance.

I can't speak to the restaurant in Norman as I have never been there, but there is a reason no national restaurants (who have massive marketing and design budgets, plus resources to study consumer behavior and psychology) are blue inside, and few have very much blue in their logos.

[AP]

I actually really love that theme/branding.

I think it fits the district extremely well, a younger but professional demographic (hence the suit and tie), and one that is modern and still goes out at night (the bright blue accent). I think this will be good.

Agree. I think it fits the district well along with the historical aspect of this being a jazz area. The theme gives off a jazz feeling, IMO.

[bluedogok]

Blue is my favorite color but it makes for hard to read signage and a bad lighting color.

[betts]

Maybe they figured with all the blue light coming from Aloft they'd rather blend than clash.

[Teo9969]

I have no problem with Urban Johnnie.

I just wish that all the bars in the area, at least on the street, would stick with the W_ _ _ theme. We'd call it the radio bar district.

[catch22]

WURD.... I like it

[OKCisOK4me]

Blue is my favorite color but it makes for hard to read signage and a bad lighting color.

I don't know but that big walled suit look with the blue glowed lining looks awesome!

[GoThunder]

I don't know but that big walled suit look with the blue glowed lining looks awesome!

I agree. I've seen it in person and really like it. I live in deep deuce and absolutely cannot wait for this and aloft to open. Regardless of color scheme or marketing tactics, this will be an awesome addition to the neighborhood.