Sonic Corporation

[OKVision4U]

It is not an opinion, Braums is incredibly conservative. So much so, they miss opportunities in the market place.

Also, was referring to Braums moving their HQ to Bricktown, it would help their brands' positioning in this region. Sometimes we forget about Braum's and thats their fault. (marketing)

One major area that Braums must address is the steady streams of competition ( Freddies / Steak & Shake , etc ) that are now here in OKC metro. Braums has a great product that doesn't reach an audience. If they don't (double down) on a significant new branding strategy, they will be Out of Business in 10 years.

[Dustin]

they will be Out of Business in 10 years.

I don't see this ever happening to be honest. Braums is an Oklahoma staple. There would be riots in the streets if people couldn't get their Braums milk and ice cream.

[Easy180]

I don't see this ever happening to be honest. Braums is an Oklahoma staple. There would be riots in the streets if people couldn't get their Braums milk and ice cream.

Yep. People (including our family) will drive past 5 grocery stores to Braum's for milk. They make a ton of money off dairy and their little convenience store setup

[OKVision4U]

Yep. People (including our family) will drive past 5 grocery stores to Braum's for milk. They make a ton of money off dairy and their little convenience store setup

Easy180, you are 100% correct. This is the example ( they have a great product , MILK ) and many devoted customers know this. They are missing so many more customers now, than they did 10 years ago w/ new competition in the market. They are still using the same commercial from 1984. They are so slow to the consumers position, they miss them. Now, they are losing market-share, when before they weren't.

We all love their milk, but they may not be in business to sell it.