“Overall, it’s certainly not helpful to growing our economy or to our outside view, but I don’t think there’s any long-term negative effect,” Oklahoma City Mayor Mick Cornett said. “We’ve established our own identity over the past few years. I don’t think we’re branded by tragedies like we once were. Our brand has improved such that the weather events don’t overshadow the other events we’ve highlighted and promoted.”
“Ten to 20 years ago, our brand didn’t stand for much. It didn’t have any positive things associated with it,” Cornett said. “Now with the (Thunder) basketball team and the general economic news that has come out, there are so many positive things to be associated with Oklahoma City. It’s much easier for our brand to withstand this type of weather information.”
The Oklahoma City Chamber every few years conducts surveys of business leaders nationwide about their perceptions of Oklahoma City.
“Weather typically comes up,” said Cynthia Reid, communications director for the chamber. “We see the impact of weather ebb and flow from year to year. It was an increased concern in 2010 compared to 2007 because we had just had some storms. If we were to take that survey again now, we would see the same thing, but a year or two from now, we might not.”
The recent tornadoes may create a fearful image for some, but the national reports also could actually be beneficial, Reid said.
“There’s not a doubt in my mind that this brings some of those negative stereotypes back, but the coverage also has shown what kind of place this is,” Reed said.
“There’s a positive impact of how we come together.”
While the storms have highlighted a negative affect of living in Oklahoma, they also have pointed out one of the state’s greatest strengths, Hackler said.
“A lot of people would think companies would be put off by the weather, but we’ve gotten a lot of very favorable indications of support from companies that are considering Oklahoma,” he said.
“They’ve advised us that the weather is not going to take us out of consideration. In fact, the way Oklahomans respond to adversity, many companies have said that’s the type of people they want working for them.”
Bad weather may be less of a concern for larger national or international companies that are considering expanding to Oklahoma, Hackler said.
“Some really large companies we’ve been working with have said ‘We’re so big, wherever there’s adverse weather, it’s going to affect us. We can’t run from it or hide from it,’” he said.
“Companies are looking for a good opportunity for their company and their workforce to get the job done. The way Oklahomans respond to adversity shows their character and makes them valuable employees.”
Reid said business leaders in general tend to be less concerned about tornadoes and other weather-related threats.
“Business leaders have a tendency to understand that risk,” she said. “The greater impact we see is from potential employees asked to relocate here. They may not have that understanding.”
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