Movie theater manager finds way to make Iron Man 3 exciting by having fake gunmen storm the screening
Movie theater manager finds way to make Iron Man 3 exciting by having fake gunmen storm the screening | Film | Newswire | The A.V. Club
Tasked with finding some way, any way to get people excited for Iron Man 3, the manager of a movie theater in Jefferson City, Missouri, hit upon the idea of having people dressed in full tactical gear and carrying what appeared to be assault weapons storm the screening, thus causing the audience to freak out over what a great time at the movies they were about to have. Also, unfortunately and somehow unexpectedly, over the possibility of this being a deadly theater shooting akin to last year’s tragedy in Aurora, Colorado—a conclusion many jumped to, after their own comic-book movie premiere was similarly interrupted by gun-toting, body armor-clad men. Regrettably, they didn't stop to consider the possibility that maybe those men were supposed to be members of the fictional government agency S.H.I.E.L.D., and not just everyday crazy people out to murder everyone, probably due to the creeping adult cynicism that so erodes our childlike sense of wonder.
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