More bikes sold than cars in Italy for first time since WW2
For the first time since the end of the Second World War the number of bicycles sold in Italy has overtaken the number of cars.
In a radical departure for the car-mad country, home to legendary marques such as Fiat, Ferrari and Lamborghini, 1,750,000 bikes were bought in 2011 compared to 1,748,000 motor vehicles.
As austerity cuts deepen and petrol prices hit a new high, the purchase of new cars has dropped to levels not seen since the 1970s.
Families are buying bikes, ditching their second cars and signing up to car pool schemes – a major shift for a nation which has one of the highest car ownership rates in the world, with around 60 cars for every 100 people.
Car ownership became a symbol of the Italian economic miracle in the 1960s and has steadily grown since, but as unemployment rises and living costs soar, it has become an unaffordable luxury for many Italian families.
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Out of a population of 60 million, 6.5 million Italians use a bike to get to work or school, while 10.5 million use them occasionally, mostly at weekends.
Italians have a new-found appreciation of the convenience of bikes and the fact that they do not pollute the environment.
“People who have only ever driven cars are changing their thinking,” Antonio Della Venezia, the president of the Italian Federation of Bike Lovers, told La Repubblica newspaper.
“I don’t think Italy will go back to the levels of cars sales that we saw before 2008.”
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