Thank you for asking. I have two primary suggestions.
Focus on Downtown and make it unique amongst Oklahoma Cities:
1) Go visit downtown McKinney, north of Dallas. 7 years ago it was boarded up and dangerous. The city invested money in widening sidewalks (for sidewalk cafes/restaurants), renovated the courthouse that had been shut down for decades into a performing arts center and helped a few restaurants get on their feet. They also purposefully worked to end the leases of businesses that did not contribute to tourist/diner interest. 4 years later the place was bustling during the day and weekends. Today, it is busy every day and all night. There is live music in every corner and some really fantastic restaurants have opened. Every corner of the performing arts center is used as 1) a performance hall, 2) museums, 3) every nook and cranny is filled with ballet classes, guitar lessons, and art lessons. The place is brimming and alive and money is flowing out of people's pockets into businesses and back to the city.
2) Attract more upscale bars. Adults like to drink, have a good time, and spend money. I'm not talking Wolf Trap but more places like Vin Dulce. Alcholhol is expensive and generates alot of tax revenue per sq ft.
3) Attract more working art houses, like the glass blowing place at Italian Jims.
4) Attract a couple of upscale coffee & dessert places that feature one person playing music. People want a place they can hang out at the end of a fun evening and visit.
Upscale, upscale, upscale. I'm not talking about a level that prices everyone out of the market. But, everyone likes to go someplace that is contemporary and nice.
Basically, make downtown a place to spend an evening, not just blow by for dinner. People should go have dinner, see an event (performance or working art), hang out a bar, and then relax for coffee and dessert. Capture their money for the evening, not just dinner and then head back home.
Downtown has the bones and is currently UNDERDEVELOPED. The city can spend money to get a few things going and commercial will fill in behind.
What is the investment?
1) Invest in a Downtown PR/Events and Marketing group and money for concerts and live events. They should focus on concerts of people whose names you actually knew 20 years ago but are no longer big names and are affordable (appeal to 30's/40's/50's with money) : Restless Heart, Mark Chestnutt, 10,000 Maniacs, Right Said Fred. Disclaimer: these are not my favorites...just examples

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2) Continue enhancing Farmer's Market to add more and more live event opportunities. Ice skating was great and drew us downtown a few times. Add a concert area and a place for weekend events. This place should be busy every decent weather weekend.
3) Build a performing arts center that is within walking distance of downtown....or make Mitchell Hall more accessible and inviting...and more open to different performance groups and concerts. It should be busy every weekend.
4) Widen downtown sidewalks and narrow Broadway downtown down to 2 lanes (from 4).
5) Figure out how to get get rid of long time downtown businesses that don't contribute to tourist/diner interest. Yes, this is not fair but is in the best interest of the city. Offer them no interest loans to relocate to nicer places. i.e. I would imagine the TV/Appliance place relies on its long time name and not on downtown walk-up business.
6) Offer no interest loans for existing art/museum oriented businesses to remodel/update and stay open later so that they become destinations.
7) Offer no interest loans/special tax breaks to lure specific art and music oriented businesses.
My next suggestion is please do something about traffic. Traffic is miserable here and worse than anything I experienced while living in Dallas for several years. Traffic engineering in Edmond has been a disaster and traffic lights grow like weeds. There is no flow and I detest driving in Edmond. At the very very minimum, invest in a system that times East/West lights and Broadway lights.
Don't get rid of the medians on 15th!!!! These should be all over Edmond. Traffic medians with turn lanes allow cars that are slowing to get out of the flow of traffic and gives them a place to go that is not directly facing an oncoming car in a middle turn lane.
Zoning laws should require less direct access to business parking lots from major streets and push traffic to minor streets by requiring businesses allow flow between parking lots (not shut off their parking lots from other businesses) and push traffic to fewer street entrances. All of these direct access entrances slows down flow on major streets.
I live in far East Edmond and my family and I prefer to travel to BRICKTOWN and WESTERN avenue to go to dinner. Travel time to Western and I-44 is about the same as driving to downtown Edmond. We never venture past Broadway to go to West Edmond. YES - we take our tax dollars OUTSIDE of Edmond because of miserable traffic and dining/evening interest.
If traffic flowed better (timed and fewer business entrance disruptions) and we could spend an evening downtown, we would much rather leave our money here.
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