Whole Foods

[ljbab728]

http://newsok.com/farm-gives-whole-f...ad_story_title

[circuitboard]

how cool!!

[soonerguru]

http://newsok.com/farm-gives-whole-f...ad_story_title

Surely this was created by aliens.

[ljbab728]

Surely this was created by aliens.

Probably. Remember Whole Foods originated in Austin.

[metro]

Surely this was created by aliens.

The pic was also posted months ago, not like it matters though

[ljbab728]

The pic was also posted months ago, not like it matters though

You're right. Sometimes it is acceptible to post a pic more than once to make a specific point.

[PennyQuilts]

I'll take WF's marketing strategies over Wal-Mart's any day!!

The end result is the same. The only real difference is that the ones who hate Wal Mart love Whole Foods.

[ChargerAg]

Big sign is going up on the building today.

[Pete]

[Pete]

I hope they plan to adjust this because it should be WHOLE FOODS MARKET not WHOLEFOODSMARKET:

[dankrutka]

I think people can figure out that "WHOLEFOODSMARKET" means Whole Foods Market. It's not like people are going to be like, "what's Who Lef Ood Smar Ket?" I think it's fine either way...

[redrunner]

Looks like it will stay that way Pete.

[MDot]

It's not that big a deal to me so either way is good. :-)

[Pete]

Yeah, I saw a few of these when I googled... I guess the alignment is intentional.

[ChargerAg]

that sign fits in horrible with the rest of the building. You would think they would have done a better job of making it fit.

[betts]

I think it's hard to make green and white fit with most natural building materials. Were it me, I'd change the color of my logo, but I'm not a fan of that color green at all, so it may be my bias.

[poe]

I know it's their registered logo, but it does look somewhat out-of-place. A nice Century Gothic font - even in green - would have fit better IMO. Sorry, that is just the graphic design degree that I don't use talking.

[betts]

On the other hand, it is basically a grocery store and most of us don't give a moment's thought to grocery signage.

[metro]

I know it's their registered logo, but it does look somewhat out-of-place. A nice Century Gothic font - even in green - would have fit better IMO. Sorry, that is just the graphic design degree that I don't use talking.

True, BUT your graphic design degree would also understand brand standards and the need to not change the logo depending on building

[soonerguru]

I know it's their registered logo, but it does look somewhat out-of-place. A nice Century Gothic font - even in green - would have fit better IMO. Sorry, that is just the graphic design degree that I don't use talking.

What? In graphic design school they taught you to ditch the corporate branding based on building materials? Where did you go to school?

[mrktguy29]

graphic design vs marketing - I do both and give more to branding then design tho some branding has bad design the brand is $$ good design fades.

[bombermwc]

As Betts said, when was the last time someone discussed if a Crest sign fit the building? Or if a golden arch fit the new design of McDonalds....it's a sign folks.

[ChargerAg]

True but when was the last time we saw a grocery store that was bricked in nothing but stone.


They spent alot of money on this construction to make it look upscale. The giant sign doesn't fit with it.

[kevinpate]

The point is, the sign fits the store. It doesn't have to fit the store's building.

If you saw an Arby's sign on a barn looking structure, you'd know it's an Arby's. same for the golden arches. If you slap one on the side of a wally world, kiddos and their rents know their be happy meals somewhere inside that big ugly WM box. Slap up a specific font with green and white and mush it together on an upscale food store, and someone used to that will see it jump out at them.

[lasomeday]

Are you guys really arguing over the sign. Really?

Lets get back to something more important. They open in 8 days! I am not going to lie. I am excited. I am looking forward to the amazing deli, soups!!!!, amazing fresh food selection, pretentious shoppers, gluten free ingredients, and more food selections!

I feel bad for Crescent Market, but I know they have options to move to downtown or Mid-Town. I wish the best for them!