Aloft Hotel

[soonerguru]

Steve,

You're right. Bezdek lent his voice to another Deep-Deuce-related issue sometime later. Got them confused.

[betts]

WHITE PLAINS, N.Y.--(BUSINESS WIRE)--Starwood Hotels & Resorts Worldwide, Inc., today announced it will debut its new Aloft brand in Oklahoma City in early 2013. Aloft Oklahoma City Downtown-Bricktown will be located right at the heart of the revitalized Bricktown district – the city’s hotspot for arts and entertainment. Owned by New Century Investments, the newly constructed hotel will offer style at a steal with 140 spacious, loft-like rooms, intuitive and accessible technology and a vibrant, social atmosphere.

“With its bold design and lively social atmosphere, Aloft caters to the next generation of travelers who expect their lodging to facilitate their constantly evolving lifestyle.”
.“We are delighted to infuse even more energy into Oklahoma City’s dynamic Bricktown district with this stylish new hotel, designed to appeal to today’s savvy travelers,” said Paul Sacco, Senior Vice President of North American Development for Starwood. “Aloft has shaken up the hospitality industry with one of the fastest and most successful brand launches in industry history, opening more than 40 hotels in less than two years.”

http://www.businesswire.com/news/hom...-Oklahoma-City

[G.Walker]

Good news, some people that look at the Aloft Hotel coming here as not a big deal. But Starwood Hotels also manages W Hotels, which means the success of Aloft can open up opportunities for them bringing a W Hotels to OKC!

[J. Pitman]

WHITE PLAINS, N.Y.--(BUSINESS WIRE)--Starwood Hotels & Resorts Worldwide, Inc., today announced it will debut its new Aloft brand in Oklahoma City in early 2013. Aloft Oklahoma City Downtown-Bricktown will be located right at the heart of the revitalized Bricktown district – the city’s hotspot for arts and entertainment. Owned by New Century Investments, the newly constructed hotel will offer style at a steal with 140 spacious, loft-like rooms, intuitive and accessible technology and a vibrant, social atmosphere.

“With its bold design and lively social atmosphere, Aloft caters to the next generation of travelers who expect their lodging to facilitate their constantly evolving lifestyle.”
.“We are delighted to infuse even more energy into Oklahoma City’s dynamic Bricktown district with this stylish new hotel, designed to appeal to today’s savvy travelers,” said Paul Sacco, Senior Vice President of North American Development for Starwood. “Aloft has shaken up the hospitality industry with one of the fastest and most successful brand launches in industry history, opening more than 40 hotels in less than two years.”

http://www.businesswire.com/news/hom...-Oklahoma-City

Heart of Bricktown?

If you say so.

[OKCisOK4me]

Heart of Bricktown?

If you say so.

Yeah, the heart of Bricktown would be a crack in the concrete of a back alley between the Hampton Hotel and the baseball field, lol.

[circuitboard]

2013? Geez, I thought it was going to be more like 2012.

[okclee]

That does seem like a long time, I mean the Devon Energy Tower is being built in two and half years.

[G.Walker]

2013? Geez, I thought it was going to be more like 2012.

That's probably just an estimate, if they start construction in Spring of 2011 as planned, I see it opening late 2012.

[G.Walker]

7 stories is the call for this one, could look like this 7 story aloft in Florida.

[circuitboard]

i think it will be more like this....

[TaurusNYC]

I'd like to see a W hotel in Oklahoma city. I think the First National building would make a great W hotel. Imagine that lobby with a cool restaurant featuring a jazz Sunday brunch. Ah, the acoustics!

[onthestrip]

I'd like to see a W hotel in Oklahoma city. I think the First National building would make a great W hotel. Imagine that lobby with a cool restaurant featuring a jazz Sunday brunch. Ah, the acoustics!

If the W were to open in OKC, it will not be in FNB, it will be built from the ground up. This is all wishful thinking though as we are at least a decade away from even being considered. We simply arent a big enough city yet. Just think about it, a large W hotel at a $350/night price point would struggle to stay full.

[OKCisOK4me]

If the W were to open in OKC, it will not be in FNB, it will be built from the ground up. This is all wishful thinking though as we are at least a decade away from even being considered. We simply arent a big enough city yet. Just think about it, a large W hotel at a $350/night price point would struggle to stay full.

Austin, TX, nearly 1.8 million metro population has a W that's wrapping up construction. The countdown is on. Only 500,000 OKC citizens to go!

[diesel]

Starwood has a hotel in Dallas called The Joule..
http://www.thejouledallas.com/
I really wish OKC would have something as nice as this.. I have never been in such a nice hotel.. I definately suggest staying here if you ever stay in Dallas..

[circuitboard]

Starwood has a hotel in Dallas called The Joule..
http://www.thejouledallas.com/
I really wish OKC would have something as nice as this.. I have never been in such a nice hotel.. I definately suggest staying here if you ever stay in Dallas..

Love the pool at that hotel! Attended a pool party there, it was amazing!

[BoulderSooner]

here is a little update on this project from last nights Urban Neighbors meeting. the developers spoke ..

they plan to break ground in april and will take 18 months construction ... about 6 months behind LEVEL apts ...

will have 140 rooms with a 809 sports bar a coffee shop a WXYZ bar and a L bar (lobby) all owned by the hotel side walk dining all along 2nd the length of the property ...

it will have a multi story (w/ outside terrace) restaurant space for lease

it will have a work out facility that will sell memberships to area residents

it will have a 2 story parking garage behind and built into the hill .. so it will appear to be 1 story from the 2nd street side along with some surface paking on the west end of the lot

it will have meeting rooms and a roof top terrance for events ..

also a Huge (10 foot) neon very cool aLOFT sign will be outside the east end by the sidewalk ..

this is a very cool project and they are very excited to get started

[Architect2010]

The surface parking on the west end between the hotel and the mini-park. Do you know if it's going to be a lot, or minimal parking? I'm assuming minimal, or hoping it is anyway.

[Pete]

Thanks very much for the update, Boulder.

I know Aloft always has their bars/lounges on the ground floor but not having something like this on the top level is a big missed opportunity for this property. The views of the skyline will be unrivaled.

Glad to hear they will be offering memberships to their workout facility, as that will be a nice amenity to those in the area.


What about a pool??

[BoulderSooner]

ah .... pool ... they will have a fireplace in the lobby that will be 2 way with the outside facing the court yard that will have a pool and hottub

[MikeOKC]

Thanks very much for the update, Boulder.

I know Aloft always has their bars/lounges on the ground floor but not having something like this on the top level is a big missed opportunity for this property. The views of the skyline will be unrivaled.

Glad to hear they will be offering memberships to their workout facility, as that will be a nice amenity to those in the area.


What about a pool??

The flip side of that is that they will be using the street life as part of the "urban feel." If it was all on the roof....well, you get the idea. My other thought is that since they are are going to use the rooftop terrace for meeting rooms and special event rentals, that will make for an impressive spot for many things. You are so right about the downtown views.

[Spartan]

I don't know, Mike..I'm a huge sucker for rooftop skyline views when done right. But realistically, there have been a surprising number of such rooftop terraces popping up all over downtown. Steve Mason put an amazing one in over the 1000 Broadway block. Cafe do Brazil's and the OKCMOA's are still legendary. Nonna's has always had a nice one with a beautiful view of Bricktown with a skyline backdrop. I agree that the view from this Aloft could perhaps rival the breathtaking skyline view from the okcmoa.

Boulder, did McKowns say that LEVEL will have a fitness center? He was either going to include it in that development or work a deal with another nearby gym. It sounds like LEVEL's gym will be across the street.

[BoulderSooner]

don't remember anything about a gym in level .. but i could have missed it .. or you could be right it could be in this project across the street

[betts]

I was told there will be some sort of fitness center on 2nd street to the west of the restaurant, but don't know if they've changed their mind. The leasing office will go there as well.

[Spartan]

You mean the restaurant in LEVEL or the Deep Deuce Bar & Grill/Sage area?

[betts]

The restaurant in LEVEL. It was on the plans I saw, immediately to the west of the restaurant.