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Originally Posted by
ljbab728
Thanks for that link. That was a fascinating article on the "Secret World of Trader Joe's." After reading that from Fortune, I'm even more surprised they could open a store in Omaha. If distribution is a "problem" in Texas and Florida, how can they easily do Nebraska?
The relevant paragraph about new stories in an otherwise very long article:
"This distribution process helps determine where the company opens its stores. Texas and Florida have cities that boast consumers Trader Joe's covets, but insiders say the current distribution infrastructure makes it difficult for the company to efficiently get products to those states. To pick their next locales, employees look at demographics such as education level. In the past they've even looked at who's subscribing to high-end food and cooking magazines as a way of divining where the epicures are."
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