For the purpose of the discussion, I would make the proposal that WF is a different kind of grocer. They have wonderful produce, wonderful meat and fish, excellent prepared foods and grains. I bet most of these are significantly higher profit margin departments than normal grocery goods. WF doesn't have many of the same brands as other grocers so there is only indirect competition between them and Homeland or Wal Mart.
If Kroger or Safeway were studying whether or not to (re)enter the market, they would have different considerations and would have to consider each product in the store.
Bookmarks