
Originally Posted by
skyrick
I drove a beer truck in OKC from 1975-79 (Dale Distributing-Miller Brewery) and I remember sometime in there that Byron Gambulous tried to do some legal maneuvering so that he could purchase real Coors (not 3.2) from a dsitributor other than the local Coors franchise (the name of my distinguished former competitor escapes me now.) His contention was that since the product he was interested in was in EXCESS of 3.2% by volume, it was an alcoholic beverage and could thus be sold by any of the liquor distributors instead of the exclusive franchises granted by the major breweries. If I recall correctly, the State agreed with that contention. The Big 3, (Coors, Miller & Bud) stated that if they could not have absolute control over distributorship of what we Okies mistakenly call "strong" beer, they would withdraw their product from the market in Oklahoma, which they did. Oklahoma ABC permits franchising 3.2 beer so they continued to sell their near beer (3.2) to groceries and convenience stores.
In fairness to Coors, at that time their beer was not pasteurized and had to be kept refrigerated from brewery to retail outlet. Their contention is that it would hinder their quality control efforts if they had to monitor numerous wholesalers around the state instead of a relative handful of franchises.
Once that happened it opened the floodgates for a few canny businessmen. From 1980-88 I drove a truck for Rich Distributing. With the Big 3 out of the liquor stores we owned the "strong" beer business in OKC. Our product line was anything other than Miller, Bud, Coors. We had Little Kings, Moosehead, Dos Equis, PBR, Black Label, Ringnes, Heineken, St Pauli Girl, Rheinlander, Guinness, Bass, Harp, Corona, Chihuahua, Tecate, Pearl, Beck's, Grolsch, Foster's, etc. etc. etc.
A question for current residents: Is there still no regular Coors, Bud and Miller available in liquor stores?
BTW, I remember while growing up in OKC that we called real beer "Strong" or "6 point". Real beer is closer to 3.8-4.2 % alcohol by volume. Only the German double-bocks and a couple of others approach 6%. When I was in the biz I remember Kulminator from Germany held the record, close to 7%.
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