Quote Originally Posted by ljbab728 View Post
The name "Myriad" can always be included in a corporate name. ie "Rose Bowl by Citi"
I agree. That is the way to do it. I call it the Disney model of naming rights. Disney has mastered it as they have cross-promotional corporate tie-ins in just about every area of their parks. But they wisely didn't allow some other corporate entity to name the attraction. It isn't "Kodak's It's a Small World" the name of the attraction has remained the same through the decades: It's a Small World (sponsored by __________). Everyone wins, Disney keeps it's branding and unique identity, the corporate sponsor gets it's advertising and you don't have the potential for the name of a building changing several times over the years. How many different names has the Brick had now? Same company but the company kept changing its name (Southwestern Bell...SWB...AT&T).

Then councilman Cornett seemed to be thinking along these lines when he voted against the naming rights to the Arena (Ford Center). He said he didn't have anything against Ford, but he thought we should be promoting OKC and not some corporation. Wish he had kept that same attitude when he agreed to give away the naming rights to the Thunder.