Good news for the Bricktown area.
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"Bricktown attracts auto tags from afar
By Tricia Pemberton
Business Writer
At 3 p.m. on a recent Saturday, with a temperature of 93 and a heat index of 95 degrees, Bricktown Association Director Frank Sims received a count of 34 out-of-state license tags in the entertainment district.
"And I'm not sure we got them all," he said.
That's 68 percent of the states represented, from Arizona to Wyoming. States with the most tags represented were Texas, Kansas, Missouri, Arkansas, Colorado, and Iowa, Sims said.
The informal survey helps Sims argue his point that Bricktown has become a destination in its own right.
"I think people are coming to Oklahoma City, the National Cowboy & Western Heritage Museum, the Memorial, the Museum of Art. Those types of attractions are helping to build us as a destination, but we also are feeding those venues, as well. People are recognizing Bricktown as a destination. We're part of a well-rounded city experience," Sims said.
Lt. Greg Johnston, with the Oklahoma City Police Department's Bricktown substation, said he daily sees visitors from out of state.
"Part of Bricktown is the riverwalk. We rode it this morning (Thursday) from Meridian down to the skate park and counted 53 people.
"One guy was from California and said they don't have anything like this where he's from.
"People in Bricktown and along the canal all say they enjoy all the new buildings, the attractions, the theater and the new restaurants," Johnston said.
Sims said there's still work to be done.
"We still have issues with directional signage. We've got to do a better job to direct our visitors to easy access points in the city," he said.
Bricktown developer Jim Brewer said signage will be taken care of when the Interstate 40 relocation project is complete.
"That will really, really help us. We're pretty well-satisfied with the plan," Brewer said. He said his biggest concern is building the city's convention business.
"We've now got the facilities, but I think the few hotels we've got are priced too high for the convention market," he said.
"We've got all the business we can handle Thursday, Friday and Saturday, but we need business Sunday through Wednesday so the restaurants can survive," he said.
Brewer said he is seeing a lot more business from other areas of the state.
"We're getting more well-known, and people are starting to stop off, spending the night downtown and in Bricktown.
"Everything looks swell in Bricktown, and we're really not even halfway there," Brewer said. "The Indian Cultural Center will help and the Me- morial brings a lot of people off the road." "
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