Teresa Dodson is global accounts manager for HelmsBriscoe, a Houston firm that assists groups wanting to have conventions. Her job is to help them select a convention city and make plans for their convention events.
Her presentation focused upon a recent example in which she worked with an unidentified organization planning for a medium-sized 2010 national conference. The group wanted to meet somewhere in western United States. Oklahoma City was not one of the cities considered, and she explained why. Previously, the same organization had its annual conferences in "eastern" cities which she identified as New Orleans, St. Louis, Cincinnati, and Nashville. Prospective "western" cities considered, those on the "long list," were Chicago, Dallas/Ft. Worth, Austin, Denver, Salt Lake City, Seattle (but not seriously), and Anaheim. "And, as you can hear," she said, "Oklahoma City didn't make that list," although she added, "but with these products coming on line, Oklahoma City would be on that list. And I think that it's important to know is that how a city can grow if you get the right products in place."
She described the organization's demographic needs as follows: "Just a little bit about this conference, so you can have some good idea about the numbers and the amount of revenue that it would generate. It is a 2 ½ day conference; it is 6-7000 attendees; 12,000 room nights with the peak room-night being 3,800 rooms; we view 30-40 break-out rooms; we will do some exhibits." She said that, "General economic development for that would be about $4 million dollars. That's just the attendees' spending the night and eating and doing some shopping," exclusive of other spending during the conference.
"The things that you do are important, the activities that you participate in. Some of the things about the long list, which is the cities that we were considering, are important — you have to have the right venue to come; you have to have space; you have to have the right amount of space. The convention center that we would be using would need at least 200,000 square feet of meeting space — and that's not a great sized meeting."
"The other things that take into consideration when you're looking at a city for a convention would be the 'short list,' which is what I talk about are having the rooms, having the right amount of space, but also having the things to do, and what's around that convention center, and again, it sounds like with this MAPS plan that you are on the right track with those types of products. When a convention person is in town — they wanna . . . and this group had a lot of free time on their hands, so they want to dine out, they want to go to the attractions, they want to shop — and all those things those things you see with the new MAPS plan would really promote that." She said that her company, HelmsBriscoe, is always looking at new sites and said she would be glad to promote Oklahoma City.
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