I AGREE
Was never suggesting we should build an arena with 30,000 too many seats. Determining seating capacity isn't an exact science, but the fact remains even without the NBA, we built the Ford Center too small. It's a good problem to have, but still a problem. We had no way of knowing it at the time (think the Ford seats 5,000 more than the old Myriad). This is evidenced by the numerous sold out concerts the Ford has had (the bread and butter, what has made the Ford self-sufficient). As others have pointed out, the NBA (41 days) isn't the only thing held there. That leaves 324 days where larger seating capacity could be utilized. Am sure that the new type of seats being added bring in more revenue than regular seats and they are going to need to if you are going to make up for the revenue loss of 960 seats (not the cheap loud city ones either). Not only do you have to make up for the revenue loss of net seats, but also the lost revenue in concessions and merchandise as well. This is where getting those avg 4,000 no shows is important. Am sure Bennett's people ran the numbers since nearly all of the improvements were either for the exclusive use of the team or to "maximize" "revenue streams" for the team. That also presumes that these more expensive seats will sell-out.
The fact the the Thunder only sold out half of the games for it's inaugural year was disappointing. The Mayor and Bennett rightfully thought demand was going to exceed supply, that demand for a permanent team should "skyrocket". And as I said, unless it was team hype, reportedly they could have sold 20,000+ in season tickets alone. The Thunder web site says they sold out of the capped 13,000 season tickets in 5 days. Last I read, after several weeks or even months, they still have season tickets available (this isn't a downer comment, it is still impressive, especially when compared to Seattle season ticket sales, about 1/10 of the Thunder's). They reportedly had a waiting list last season and now have dropped to under 13,000? Quick and dirty math would indicate a drop in demand by at least 7,000 (20,000 - 13,000 = 7,000). They also came darn close to capacity on the remaining games (think it was around 500 on average of being sell-out). Take away the number of seats that they did, and you are practically guaranteeing sell outs (but at a reduced capacity).
Compare that with the Hornets. The 1st year here was about the same as for the Thunder (sellouts and avg attendance). 2nd year, there was also a slight drop off (but they had announced they were going back to N.O. the next season). Sales were down some but not near as dramatic. (To be fair, there wasn't a waiting list for the Hornets that I am aware of, so they didn't have as far to fall).
Even if the supply/demand is just about right for the Thunder now (ignoring the 324 other days), where is the planning for growth? Is anyone suggesting that the Thunder will continue to be bottom dwellers and ticket sales will continue to decline? If that is the case, Bennett can use his opt out clause and move the team.
Bookmarks