Chapter 9 – "Downtown is dead, and we helped kill it." Chapter 9's quoted text is form a statement made by Councilman I.G. Purser in 1988, alluding to the destroyed-but-not-replaced buildings largely along the south side of downtown, the loss of downtown's retail commerce, eateries, movies, and just about anything that is just plain fun for a person to do. Surveys showed that Oklahoma Citians had a low opinion of their city and its government and that many if not most would live elsewhere, given the opportunity.
Chapter 9 begins the remarkable story of how Ron Norick, elected mayor in 1987, turned that seemingly unchallengeable tide. One is left with the impression that, if he did not do that single-handedly, without him it is most likely that the tide would not have been turned at all, at least not within our lifetimes.
In political parlance, Oklahoma City is not what is called a "strong mayor" form of municipal government. See Mayor-council government - Wikipedia, the free encyclopedia if you want a mini-course about that. Even so, reviewing the period of time between 1987 through the end of Mayor Norick's second term in April 1998, the authors leave no doubt that Mayor Norick knew what had to be done and that he was willing to risk his political position to at least attempt to accomplish it. Urban Renewal had stalled out and, in many substantial ways, failed, and downtown Oklahoma City was continuing to wither on the vine as a place that people would want to be and/or go after 5:00 p.m., Monday through Friday, and/or at any time during weekends.
Sure, several new buildings resulted from Urban Renewal before the Oil Bust, the fall of Penn Square Bank and the ensuing series of bank failures which rippled not only through Oklahoma but the country – Kerr-McGee Tower, Oklahoma Tower, Murrah Federal Building, Fidelity Bank, Leadership Square, Corporate Towers, Myriad Convention Center, Myriad Gardens, and some others, but, notwithstanding, a desolate and vast hole existed between much of downtown south of Park Avenue to Interstate 40 and that area's environs, excepting a place here or there (e.g., Myriad Gardens). In some limited ways, Oklahoma Citians had been willing to tax themselves – e.g., for zoo improvements but not for library and other public needs.
Chapter 9 might be seen as sort of Mayor Norick's "learning" phase – he spearheaded efforts to locate a major United Airlines Maintenance facility here – close but no cigars as Okc lost out to Indianapolis, among other failed initiatives.
Why were we close but always losers, the mayor wondered. "When people hear of Oklahoma City, they just draw a blank," he concluded. "People just don't have a clue about who we are. I just think that we have got to do something."
Chapter 10 -- Visions of a New Frontier. Chapter 10 is sort of a "catalyst" chapter. The Oklahoma City Chamber of Commerce and the mayor had similar if not identical notions of what was needed to turn the tide. Not without dissension, the mayor knew his head and forged ahead, putting together a task force of both those who he thought might be adversaries and not, their purpose being to come up with a grand plan. A principle of Norick's vision was "mass" -- for most of the projects to be centered downtown so that one project could feed off of one another ... some elements of which were contrary to the wishes of formidable Oklahoma Citians and/or interests, e.g., E.L. Gaylord wanted a new arena at the Fairgrounds, some wanted a totally new cultural center and not just an updated Civic Center Music Hall, etc., etc., etc. However, Mayor Norick, firmly involved in the process, held his ground. Of course, other projects were also involved ... upgrading the Convention Center, a new library, river improvement and development through south of downtown – and – canals and stuff in that ignored part of town that Neal Horton's dreams were hooked upon, Bricktown.
Mayor Norick wanted to proceed forthwith to put the grand design to a vote of the people, asking them to impose a penny sales tax upon themselves for five years to pay for the privilege!
Prior polling suggested passage to be unlikely. "The numbers, Deck and other task members decided, were bad, and almost everyone at the table the election might need to be postponed, at least until after the next mayoral election in March 1994. Instead of going along, Mayor Norick became increasingly adamant that the election needed to be held soon. "You know what?" Norick told the group. "I don't want to be mayor if we don't at least try to do this. If we take a shot at this and it doesn't pass and that in results in me not being re-elected, then so be it."
Chapter 11 -- Swing the Vote. This chapter involves the efforts of getting people on board so that the vote might succeed, and how it happened. It was not always easy.
Newspaper publisher Edward L. Gaylord was among the skeptics. "You must be crazy," Gaylord responded after hearing the plan. "You'll never get it passed. And besides, that canal is the dumbest thing I've ever heard of."
But, others like Joel Levine, conductor of the symphony, made speeches supporting a new ball park for the city, and sports enthusiasts talked about the importance of bringing musicals and opera to the town.
As he campaigned, Norick remained focused upon the plan as a whole and what he felt it would do for the city. "Are you willing to defeat your symphony because you don't like baseball?" Norick asked arts patrons. He also rallied the senior vote, telling older city residents the plan was about the future. "You may not like it. You may not even be around for it. But, aren't your grandkids?"
Rick Horrow, paid Florida based consultant but catching the fever, called the plan, "the boldest he had ever seen by a city to improve itself by dramatically raising the quality of life of its residents." Attendants at a December 1993 Myriad Convention Center rally were counseled by Coach Barry Switzer: "'The ball is on the one-yard line,'" Switzer screamed, closing out his talk in a manner he might have used with his players a time or two. "Let's put it in the end zone ... and then we'll be number one in the twenty-first century! You have got chance to make a difference, damn it! Do something about it!'"
Dirty tricks, all! But with these tactics and against all odds, the initial MAPS vote passed.
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