The ADA allows private plaintiffs to receive only
injunctive relief (a court order requiring the public accommodation to remedy violations of the accessibility regulations) and attorneys' fees, and
does not provide monetary rewards to private plaintiffs who sue non compliant businesses. So I would guess that the businesses that this guy is suing do not know what the ADA says and are reacting out of fear. Which is what he wants…. in my opinion.
Unless a state law, such as the California
Unruh Civil Rights Act, provides for monetary damages to private plaintiffs, persons with disabilities
do not obtain direct financial benefits from suing businesses that violate the ADA.
Thus, "professional plaintiffs" are typically found in states that have enacted state laws that allow private individuals to win monetary awards from non-compliant businesses.
At least one of these plaintiffs in California has been barred by courts from filing lawsuits unless he receives prior court permission. The attorneys' fees provision of Title III does provide incentive for lawyers to specialize and engage in serial ADA litigation, but a disabled plaintiff does not obtain financial reward from attorneys' fees unless they act as their own attorney, or as mentioned above, a disabled plaintiff resides in a state which provides for minimum compensation and court fees in lawsuits.
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