wow, just wow....

[metro]

There are a lot of apologists on this board.

I hear "Well there are worst logo's out there"

and

"But at least its OUR team"

If I spent $400 million on an item I would expect a better image being put out.

Its like spending $300k on a car and slapping a "Honk if your horny" bumper sticker on it.

Its like having a face only a mother can love. Yet we had the chance to craft the best looking face out there for our child and we came up with this.

We pick the name "thunder" then use colors that are sky blue and go with sunsets.

Nothing says blue skys and orange red sunsets like thunder.

You only have 1 chance to make a first impression.

Excellent summary of what happened yesterday! I couldn't agree more. The marketing & PR team should be fired and referred to OKC Blunder. Yes we'll be fine and I'll still support the TEAM, but what a BLOWN FIRST IMPRESSION and chance to really knock things out of the park and create an international hype leading up to the logo and delivering on it. Yeah, they did fine "locally" but internationally read the boards, everyone is seeing it as a blunder. We bought an international brand and came up with a elementary school logo. I'll still be buying my tickets, but I doubt I'll buy merchandise now. I was prepared to buy several things yesterday after the presser had the leaked photos not been the actual name/logo. Let's face it folks, professional sports logos aren't changed that often, and usually colors remain the same when they are, or close to it. Nothing about this logo says Thunder. This reminds me of Saved By the Bell and the early 1990's when bright neons were cool.

[kmf563]

The marketing & PR team should be fired and referred to OKC Blunder.

I couldn't agree more! Especially when they weren't coming to OKC anyway and decided they would give it a try at the last minute. I probably only feel that way after being interviewed for that position and then being told it was no longer available. But still, big failures all around. Things would have been much different if I was in charge. Different colors, different logo, different press conference, different promo, .....

But that's just me being selfish.

[OKCMallen]

Excellent summary of what happened yesterday! I couldn't agree more. The marketing & PR team should be fired and referred to OKC Blunder. Yes we'll be fine and I'll still support the TEAM, but what a BLOWN FIRST IMPRESSION and chance to really knock things out of the park and create an international hype leading up to the logo and delivering on it. Yeah, they did fine "locally" but internationally read the boards, everyone is seeing it as a blunder. We bought an international brand and came up with a elementary school logo. I'll still be buying my tickets, but I doubt I'll buy merchandise now. I was prepared to buy several things yesterday after the presser had the leaked photos not been the actual name/logo. Let's face it folks, professional sports logos aren't changed that often, and usually colors remain the same when they are, or close to it. Nothing about this logo says Thunder. This reminds me of Saved By the Bell and the early 1990's when bright neons were cool.

Thank your own, local Ackerman McQueen for that. One of the nice things about having a virtual monopoly on the industry in OKC is that you get business whether you're any good or not.

[FritterGirl]

Thank your own, local Ackerman McQueen for that. One of the nice things about having a virtual monopoly on the industry in OKC is that you get business whether you're any good or not.

I was wondering whether AM was behind this. Just like them to go above and beyond in symbolism and not deal with enough substance.

Someone did say in another thread that this is good, solid design and works on multiple levels. I cannot argue with that. It is clean, it is simple.

But I still say that if you have to "explain" what the logo is supposed to mean, then it is not doing its job. I also say that if the logo has little or nothing to do with what the organization's name is, then it's not doing its job.

[Nixon7]

It's kind of growing on me. I guess. Reminds me a little of the sonic logo. The simplicity of it just bugs me though.

[betts]

It's not the logo I dislike, but rather the fact that it doesn't relate to the name or Oklahoma City at all. There should be a tie-in. Even though I don't love lightning bolts, if they'd made those two things that stick out lightning bolts it would have been more appropriate. I think there will be other logos. The Hornets have about five. I suspect all the fans complaints have been read and registered.

I like the colors, though.

[OKCMallen]

It is clean, it is simple.

This is up to interprtation, but 4 colors (not counting white) and two fonts in one logo is not "simple" to me....oh well, we'll all be done bitching soon.

[El Gato Pollo Loco!!!]

Jeez, with all the cattiness here over design, colors, etc it's like an episode of Queer Eye.

Whatever. Although I wasn't overwhelmed by it, it's not bad. It kinda grows on you. What will be amusing is watching the haters jump on the bandwagon and wear the logo when the Thunder begins winning....

I'm adding the ol' +1 to this statement.

I'm glad they stopped with "Thunder" and didn't have anything after it.

Unless of course they named the team "Thunderballs" so that they could use Tom Jones's "Thunderball" as the theme song.

Tom Jones Thunderball - FREE MP3 Stream - Listen on IMEEM Music

[Saberman]

The only thing I don't really like is the name Thunder as it appears above the logo, but I think that will change. The important part is that it has "OKC" in it.

Our next hump is to see what the uniform looks like in three weeks. Maybe we can start talking about basketball.

[TaoMaas]

The only thing I don't really like is the name Thunder as it appears above the logo, but I think that will change. The important part is that it has "OKC" in it.

I'm the same way. I think the OKC logo is fine, but the font on "Thunder" seems kinda plain.

[Laramie]

Didn't like the name at first because it reminded me of the Wichita Thunder.

I'm sold now.

The marketing of this team with its name and possibly some new versions of the logo is immeasureable.

The songs that could generate support besides Thunderstruck; also, include the thundersous songs; Bridge Over Troubled Waters (numerous artist and versions), It's Raining Men (Weathergirls) and a host of others.

This was indeed the best pick overall.

[metro]

yeah, or Ted Nugents Thunder Thighs song........

[El Gato Pollo Loco!!!]

The only thing I don't really like is the name Thunder as it appears above the logo, but I think that will change. The important part is that it has "OKC" in it.

As I stated in another board, I agree with this. I also said that if they added the words "Oklahoma City" and perhaps had all that circling the logo.

Our next hump is to see what the uniform looks like in three weeks.Maybe we can start talking about basketball.

Amen....

[jbrown84]

So you're complaining that they came on here and got ideas???

Why were you posting them, if you didn't want them to be noticed? In case you don't recall, "Thunder" was the most popular proposed name in our poll as well as many others.