Re: Will Rogers World Airport
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Originally Posted by
scottk
We've done the same. Love Field is pretty easy to get to and SWA has lots of direct flights at much cheaper prices. HOWEVER, they have really grown in foot traffic since Covid, the last couple of times I have been there, the bathroom lines, gate waiting areas, and other common areas were packed.
As for OKC, I've noticed, and of course it's not every flight, but a lot of flights are significantly higher than our neighboring airports including Dallas Love, DFW, ICT, and TUL. I always compare, especially with SWA, and sometimes driving 2-3 hours in a different direction as you pointed out can save hundreds, if not even a one or two thousand dollars for multiple travelers.
I can see why we can't compete with DFW and Dallas Love in fare prices due to their volume, but why are TUL and ICT sometimes more than $100 cheaper per ticket for virtually the same routes?
This could be the classic 'supply and demand' situation, where either OKC has a lack of supply compared to other airports (doubt this) or that OKC has a higher demand than other airports (yeah, this) that isn't being met - hence higher price in OKC. This may not necessarily be a bad thing when you think about the 'cache' of a city, but yes - it can be frustrating for the market particularly when you're trying to save on the cost to fly (and availability).
The question is why airlines are not increasing the supply in OKC. ... We CLEARLY have the demand, it's not being met regularly, and therefore we lave significant leakage to DAL/DFW, TUL, and ICT; the former two having significantly more supply than OKC while the latter two having significantly less demand (hence lower prices in both cases than OKC).
I suggest (as has been said a million times) that the airport/city go after restoring the hub network for every airline and that we go after larger airplanes. THIS will start to increase supply and likely meet today's demand; which will lower prices. Perhaps use guarantees to incentivize the airlines for a period of time or better yet, OKC establish better travel/tourism resources.
I suspect the next few years will see better days for OKC as we get more high profile events in the city (NBA Finals and Playoffs and OKC Thunder continuing to be #1 team in the NBA, OU hopefully does better in the SEC maybe make the CFP, OKC being co-host of the 2028 LA Olympics, WCWS continuing to gain popularity, better concert/tour events) and the city improve its venues and attractions (Gold Dome, Armoury, new downtown arena, Legends Tower complex, opening of OKANA, OKC aquarium). With all of this, and more, going on; the airlines have to respond in kind. OKC leadership should guide that response by at least addressing the hub and capacity issue first, adding flight(s) to Mexico will also help (by providing OKC as an option to connect to Int'l).
Oklahoma City, the RENAISSANCE CITY!
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