
Originally Posted by
dankrutka
I went to the Thunder-Clippers game on Saturday at the Intuit Dome, and there's a lot OKC can learn from the arena even if the price points are different. Here's some main points:
- Intuit Dome App: To attend the game you have to download the Intuit Dome app and provide them a bevy of information, including biometric data. Every person (unless a minor) has to have the app. It's the worst experience I've ever had related to attending a sporting event. Completing all the components of the app required 3-4 hours, primarily because it didn't work. For example, it took 1 hour alone just to get a confirmation code for my wife to create an account. After one hour, she received like 25 confirmation codes all at once. The app is also incredibly invasive and even requires creating a CLEAR account, taking pictures, uploading your driver's license. I had already bought the tickets or I would have opted out. I felt very violated, but I guess I should have expected it from a big tech guy like Balmer.
- Entry: I've been to hundreds of NBA games and this was by far the worst lines to get into the venue. One woman in front of us had to go through security around 15 times. It was going off for every woman seemingly. Also, bags had to be under 4 inches wide or something really tiny, which is ridiculous for women who may have essentials they need to carry. A Clippers season ticket holder said every game has been a mess. Maybe they'll get it figured it out as it's only the fourth home game.
- Arena: The arena is open air, really clean, and efficient. I won't rehash all of Balmer's decisions for making it a great basketball arena, but I think he largely succeeded. You can see the Halo videoboard from most of the concourse so you don't have to miss the game when going up to get food/drink. Some food/drink options are basically in the arena, and others are outside of it (all of OKC's are outside). You access the food/drinks from stores where you just go in, get your items, and walk out. An employee just has to take the lid off of drinks. It was very quick and easy. But, at the same time, very impersonal. There are a lot of bathrooms so I never waited in line. The arena is very steep, which means that the seats in the back don't feel that far from the court. The Halo videoboard is huge and impressive. However, it kind of restricts your ability to see the rest of the arena. Your view is always of both the videoboard and the court, which I didn't love. After you get over how impressive the graphics are on the Halo, I thought it was kind of unnecessary. I should add that I don't like giant videoboards like this one and the one at JerryWorld because you end up watching them—often unintentionally—more than the game at time. I prefer the Thunder's videoboard to the Halo personally. Finally, I'll add that the Wall of rowdy Clippers fans was definitely cool and I'd love to see OKC do the same thing. It definitely helps create a good environment. Having said that, the crowd was generally quiet and there were a couple thousand empty seats. The fans were drastically inferior to OKC fans.
Area: It was a bit of hike for me to get out to the arena in Inglewood and isn't a lot of stuff to do when you walk outside the arena. OKC's arena should be much better integrated into a walkable downtown environment.
Regarding the app and entry, the lesson is, don't get too cute with things. Tech doesn't improve everything. In fact, tech can often degrade the experience. While the Intuit Dome is technologically impressive, I don't think it actually created a better experience of the game on the whole. I think OKC should consider a steeper arena, a Wall type fan section, and a concourse where you can still see the game. But OKC can also make the arena interact with the surrounding environment. In other words, OKC's arena may not have some features of Intuit, but that doesn't mean a Thunder home game can't provide a better overall experience than a Clippers home game.
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