I have no idea what you are talking about. Alabama is a very successful, traditional power in College Football. They don't draw twice as many fans for home games, make 5 times a much money, or draw 3 times as many TV sets an an even comparison. I just read a story on an Alabama site that was expressing outrage that OU-Texas already had been listed as the number 1 SEC rivalry experience. I think OU-Texas is number 1 nationally, so it will be ahead of Alabama-Auburn.
I understand familiarity fatigue, as well as Big-12 fatigue. But, SEC in Norman is gonna be well regarded everywhere except Norman, IMO.
Having said that, I don't think 7 weekends a year is going to change the hospitality business in Norman. Or anywhere else.
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